Putting a Fresh Face on an Impersonal Industry
Project at a Glance
Sage was struggling to find a way to differentiate itself from its aggressive national competitors. As a local Portland company, it was in a prime position to personalize a famously impersonal industry. The original goal was simply to redesign the website and create business cards, but through lots of listening and conversations, we were able to help Sage completely refresh its brand and give it consistency from the website to brochures to business cards with “Sage Advice” and even designs for the delivery trucks.
Type of Project
Website Redesign and Print Collateral
Web Design & Development
Marketing & Strategy Consulting
Sage, LLC needed to make a place for itself in its industry and grow a local clientele, which was proving difficult with an outdated website and inconsistent branding.
Napkins and towels don’t usually cause a lot of excitement, but we added personality to everything to show Sage’s friendly service style from one glance at the website.
PixelSpoke used copywriting and unique illustrations to help Sage create a niche for itself in a faceless industry by creating a cohesive experience from website to delivery day that feels almost like the neighborhood milkman dropping by to say hello.
Take a look below at all the pieces that make this project shine.
We worked within tight budget confines to make refinements to the logo without completely changing it. By cleaning up the logo but keeping the same idea, we prevented Sage from having to immediately replace expensive brand materials.
Instead of using generic stock photography, we commissioned an illustrator to create product images and the character of “Driver Dan,” a friendly brand representative. The illustrations also allowed us to highlight Sage’s approach to business and employees without showing images of actual employees.
Copy with Personality
The copy plays a major role in portraying Sage as the friendly, local company it is. With fun additions like “Sage Advice,” the copywriting and headlines fit with the personality of the company and the lighthearted design of the website.
As part of our ongoing relationship with Sage, we used the website design elements and illustrations to create printed sales collateral focused on both general audiences and a specific target audience (the food industry).
Rolling Around Town
Sage had a perfect advertising opportunity that wasn’t being utilized – delivery trucks! The cleaned up logo, fresh copy, and custom illustrations came together into eye-catching designs for the sides of the trucks, and every truck is unique. Now Sage gets the word out just by doing routine deliveries.