Reliant Credit Union

Winner of a 2021 CUNA Diamond Award for Recently Redesigned Website

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Redefining what a financial partner can do

Reliant Credit Union, which began locally in 1970, is a $550 million credit union serving more than 40,000 members. Eligibility is available to all who live, work, worship, attend school, or volunteer in Monroe, Ontario, and Wayne counties in the Finger Lakes region of New York.

Members join Reliant Credit Union because of its focus on local banking and community impact, its highly competitive rates, its convenient digital tools, and the financial guidance we offer. Reliant works proactively to identify its members’ needs and create solutions. Not everyone fits into the same mold, and Reliant celebrates that.

  • Type of Project

    Website Redesign

  • Industry

    Credit Union

  • Launched on

    Sep 15, 2020

  • Asset Size Category

    $501-$999 Million

From our very first meeting we felt a true partnership and not just a client! Our account manager proactively provided valuable suggestions, solutions, and best practices to keep us on a track throughout the project.

— Julie M. Allen, Marketing Manager

Bringing Reliant’s culture of friendly service online

Though Reliant is well-known for its legendary member service, its previous website did not reflect the warmth and friendliness of the credit union’s in-branch experience. With updated copy, testimonials, and member photos and videos, the new website has a personable, welcoming look and tone that is consistent with its “people helping people” philosophy.

Reliant website redesign - mobile

Reflecting and reinforcing Reliant’s updated brand

The upbeat look and feel also showcases Reliant’s refreshed brand and new tagline: “Achieve life.” Its aspirational copy and images are a celebration of each member’s unique financial journey and a recognition of the fact that not everyone fits the same mold. The new website drives home the message that Reliant’s mission is to empower its members, not just push products — and in the process, redefine what a financial partner can be.

Reliant Credit Union homepage on tablet

Making it easy for members and prospects with intuitive, user-friendly navigation

Whether using a desktop, tablet or phone, visitors to Reliant’s new website can enjoy a cleaner, simpler look with easy-to-use navigation and robust product pages featuring relevant rates, calculators and FAQs. Reliant’s new location finder points members to their nearest branch or ATM from any device, including more than 5,600 shared branches across the country.

Reliant Credit Union ATM Finder

By the numbers

In the first eight months since launch (Sep 15, 2020 – May 14, 2021):

  • Avg Session Duration

  • Bounce Rate

  • Monthly Pageviews


See our other CUNA Diamond Award winning websites