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Point West Credit Union: Where the Minority is the Majority

Project at a Glance

By bringing financial empowerment to the underserved, Point West is the epitome of a mission-driven financial institution. PixelSpoke approached the website redesign as both photojournalists and marketers, bringing individual member stories to the forefront. Rather than focus on products, we focused on the members—Citizens of Point West.

  • Awards

    W3 Awards Silver Winner – Activism for Websites

    Communicator Awards Silver Winner – Activism for Websites

  • Industry

    Credit Union

  • Type of Project

    Website Redesign

  • Services

    Web Design & Development, Custom Photo Shoot, Spanish site, Microsite

Declaration of Beliefs

Point West believes in an inclusive community, where our values are what define us and guide our actions. We couldn’t agree more. We dedicated an entire section of the site to highlight this—featuring member photos, guiding principles, and resources for members to get more involved.

The website was just the beginning. We followed through with a printed piece (in both Spanish and English), and partnered with Point West’s internal marketing team on a social media campaign. Not only is the Declaration of Beliefs in Spanish, but we translated the entire site, with the intention of making Point West more accessible to those they serve.

website screens

By the Numbers & Through Stories

How do you capture impact? Numbers are a no-brainer, but we also wanted to explore the real people and stories behind the numbers. Using an elegant tabular solution, visitors can toggle between data and interactive member stories.

website screen shots

Form follows Function

Point West doesn’t really do things halfway. In the midst of its website redesign, the credit union was also cooking up plans for a new branch. At our request, the team shared flooring and carpet samples, and we recreated some of the colors, patterns and textures on the website. During the branch buildout, we supplied images from the custom photo shoot and the crew incorporated imagery and design from the website into the branch itself.

In an effort to make things even more convenient for members, we also created an entire microsite dedicated to an in-branch kiosk, where members could visit an abbreviated version of the website to take care of important business. Even with limited space and staff available, getting in and out on payday is now a piece of cake.

website kiosk

“You don’t just do web design. You help credit unions find their strategic differentiators and then bring them ideas to help them succeed in standing out from the crowd.”

— Steve Pagenstecher, Point West Credit Union, VP Member Experience

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Hannah talking on the phone