Driving Into the Future with a Website Redesign

Project At a Glance

Outside Van is an exciting, young company, but its website was…not. We worked closely with the Outside Van team to show off their very cool products (really, go take a look — we dare you not to want one) and help them “Manifest Joy” through an easy-to-navigate, modern website.

  • Client

    Outside Van

  • Industry

    Custom Automobiles

  • Type of Project

    Website Redesign

  • Services

    Web Design & Development

    Copywriting

    Marketing& Strategy Consulting

The Challenge

There were two main challenges. The first was the navigation — instead of easily guiding customers to purchasing options, the confusing layout and menu options led them on a wild goose chase for information.

The second challenge was timing. Outside Van needed a new website yesterday, but there were also exciting business changes coming up in the near future.

The Solution

To solve the problem of confusing navigation, the PixelSpoke strategy team used all the information gathered in the Discover process to design wireframes that clarify the customization process and make it easy to begin a purchase of your very own Outside Van.

Personality

To bring Outside Van’s freedom-loving philosophy to life, PixelSpoke’s extensive discovery process is apparent in each moodboard – we dig deep into what makes your company unique, and then we bring it to life. With these moodboards, our Design team brought Outside Van’s freedom-loving philosophy to life.

A Clear Route

On the old website, the confusing layout and menu options led potential customers on a wild goose chase for information.

The PixelSpoke strategy team put itself in a customer’s shoes, and long list of questions arose: Where can I order a van? Can I pick it up tomorrow? How do I see what vans you sell?

Process

Instead of creating an overflowing FAQ page, we created an engaging explanation of the purchasing process on a “How It Works” page. It answers every FAQ, and in a much friendlier, more holistic way than a long list of questions and answers.

TRIBE

Community and a sense of adventure are central to the Outside Van brand, so we created the Tribe as a place to share stories and reach current and potential customers on an emotional level. It’s also a great way to share their user-generated content.

The Results

Outside Van’s new website reflects their super cool brand and makes it easy to become part of the “tribe.” By keeping the long-term plans in mind while working on the short-term goal, many sections of the website that would normally only be modifiable by a skilled developer can now be updated by our client, reducing the time and cost necessary for small website updates as the company evolves.

“The whole thing is off the chain epic!”

— Erik Ekman, CEO, Outside Van

Explore More Case Studies

Keesler Federal Credit Union
Website Redesign →
Southern Hospitality with Impact
Father playing airplane with son
Read more about this client
Point West Credit Union
Website Redesign →
Where the Minority is the Majority
Francy B, Point West Member
Read more about this client
Clearwater Credit Union
Website Redesign →
Leading with Community Impact
Two people biking over a bridge
Read more about this client
DC Credit Union
Website Redesign →
Capturing the Soul of a Credit Union Community
Read more about this client
Sound Credit Union
Website Redesign →
Local Roots, Progressive Approach
Mother and daughter hugging
Read more about this client
Allegacy Federal Credit Union
Website Redesign →
Telling the Story of Wellness
Woman kissing golden retriever
Read more about this client
Ruby Receptionists
Website Redesign →
Highlighting the Combined Power of Technology and Human Connection
Ruby Receptionists staff
Read more about this client
Educators Credit Union
Website Redesign →
Bringing a Credit Union to Life
Read more about this client
Orcas Power and Light Co-op
Website Redesign & Marketing Action Plan →
Harnessing the Energy of Membership
Read more about this client
Sage LLC
Website Redesign & Print Collateral →
Putting a Fresh Face on an Impersonal Industry
Read more about this client
Trailhead Credit Union
Onboarding Campaign →
Increasing Member Engagement One Craft Beer at a Time
Read more about this client
Outside Van
Website Redesign →
Driving Into the Future
Read more about this client
St. Helens Community Credit Union
Website Redesign →
Local Roots and Global Technology
Read more about this client
Hannah talking on the phone