Keeping it local
OnPoint Community Credit Union Website Redesign: Winner of a 2022 MAC Award
About OnPoint Community Credit Union
OnPoint is a well-known and beloved institution here in our home state of Oregon. Its roots date back to 1932, when 16 school teachers got together to create a safe place to save their money and provide low-cost loans to other teachers and their families. It has since grown to be the largest community-owned financial institution in Oregon.
Here’s a snapshot of the credit union at the time of the website launch in November 2021:
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Asset size
$9 billion
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Number of branches
55
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Number of members
458,000
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Field of Membership
28 counties in Western Oregon and two counties in Southwest Washington
PixelSpoke is a hard-working team with consistent, reliable results, flexible to our various changes and requests for new ideas and a strategic partner with a pulse on industry trends and consumer behavior.
— Liz Martin, Director of Marketing at OnPoint Community Credit Union
About the project
We first redesigned OnPoint’s website in 2019, which won a 2020 CUNA Diamond Award. We have since worked on an ongoing basis with the credit union as a digital marketing partner and were excited to have the opportunity to revisit the site design in 2021. The latest website redesign aimed to update the look and feel to align with new branding elements; place relevant content at visitors’ fingertips by contextually embedding key tools, resources, and calls to action; and better optimize location pages on the heels of OnPoint’s massive expansion into Fred Meyer stores.
Updating the look and feel
The new website reflects OnPoint’s more vibrant look and feel, with updated icons, fonts, and other visuals. Increased content density lends the site a greater sense of energy, and subtle animations on testimonials and call to action buttons further reinforce new branding elements.
Placing relevant content at visitors’ fingertips
The new website also includes added layout options to help make the content more accessible and scannable. Sidebars offer rates, calculators, blog posts, financial education tools, and other relevant callouts in context on product pages, drawing attention to the robust suite of tools and resources that OnPoint has to offer its members.
Optimizing location pages
In 2021, OnPoint underwent the largest branch expansion in its history, reinforcing the credit union’s commitment to its members and the Northwest region. Its location pages have been reimagined to ensure that crucial information is presented upfront, while also leaving room to communicate the unique personality of each branch.
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