OnPoint Community Credit Union: Keeping it Local
Project at a Glance
OnPoint is a well-known and beloved institution here in our home state of Oregon. Its roots date back to 1932, when 16 school teachers got together to create a safe place to save their money and provide low-cost loans to other teachers and their families. It has since grown to be the largest community-owned financial institution in Oregon with more than 370,000 members. The website has the robust resources and delightful user experience that you would expect from such a renowned financial institution, but the credit union is determined not to lose its personal touch. Geolocated and other personalized content helps visitors to feel at home, wherever they happen to be.
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Client
OnPoint Community Credit Union
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Industry
Credit Union
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Type of Project
Website Redesign
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Services
Web Design & Development
Create a Delightful User Experience
OnPoint’s new website is big and bold, creating an immediate and lasting impression. The homepage offers fresh images and inspirational statements that get to the essence of what this 87-year-old financial institution is all about. Not only that, subtle scrolling animations on the homepage and throughout the site add whimsy while highlighting critical information. On the Community Giving page, for instance, OnPoint’s impressive impact numbers are artfully revealed as the user travels down the page. Additionally, onsite retargeting functionality offers customized promotions to members and prospects based on previously visited product pages.
Become a Financial Wellness Leader
OnPoint is committed to its members’ financial wellness, and it wants to do more than just talk the talk. The website’s Advice Guide walks users through a series of questions to provide resources specifically tailored to their needs. Users can choose to learn about managing their finances, preparing for retirement, financing a major purchase, preparing for a life event, or building their business.
OnPoint’s robust content hub is also full of helpful articles, ebooks, and infographics, while its geolocated event calendar allows users to register for free home buying seminars and other events in their area.
Highlight the Local Connection
OnPoint serves 15 counties in Oregon and Southwest Washington, but despite its impressive geographical reach, the credit union didn’t want to lose the hyper-local connections that are so vital to community-based financial institutions. That’s why content across the site is geolocated, from photography to events to loan officers to branch locations. And speaking of branch locations, the OnPoint team actually created individual branch pages for each of the credit union’s 30+ locations, including not only basic information like services and hours, but also fun facts, like number of languages spoken and favorite nearby lunch spots.
PixelSpoke is a hard-working team with consistent, reliable results, flexible to our various changes and requests for new ideas and a strategic partner with a pulse on industry trends and consumer behavior.
— Liz Martin, Director of Marketing at OnPoint Community Credit Union
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