Living and breathing their values
Project at a Glance
The team at Missoula Federal Credit Union (MFCU) lives and breathes its values: Together We Own, Together We Include, Together We Empower, and Together We Matter. But the old website, with run-of-the-mill product pages and promotional clutter, didn’t differentiate it from any other institution that claims core values.
Type of Project
Web Design & Development
Create a Values-Based Banking Impact Hub
For MFCU, the values truly come first. To make their new site reflect this, we up-ended the typical credit union site and put values first — everywhere. The new homepage is all about the mission and how the reader can get involved, and product pages lead with the positive impact the product has in the local community. It’s not for people who are just looking for a generic banking account, and that’s ok — MFCU is looking for the people who want to be part of their mission, and this new site is designed to help those people know they’ve found their financial home. It’s not about just opening a checking account, it’s about joining a movement.
Turn Missoula Into a Purpose, Not Just a Place
Before, there wasn’t much to distinguish MFCU’s site from any other credit union anywhere in the country. Now, woven throughout the site are community impact stories, staff and member testimonials, and local imagery so visitors always know they’re dealing with a local credit union that prides itself on service and impact.
MFCU is passionate about transparency, so we made it easy to see what they’re up to. From easily accessible annual reports, to actual impact numbers throughout the site, to a blog categorized by the causes the credit union actively works with, it’s obvious MFCU walks the walk.
Make it Fast, Easy, and Accessible
Values, impact, and local connection are all important, but of course, user experience remains paramount. MFCU wanted to make sure that visitors could intuitively navigate the site and find what they were looking for. With well-organized menus, prominent “join” and “login” buttons, and a seamless mobile experience, anyone can open an account, explore products, or view recent transactions without any heavy lifting required.
Traffic to Join page increased by850%
Site speed increased by58%
Bounce rate decreased by60%
PixelSpoke has been a fantastic partner during our website redesign process. They are positive, adaptable, and incredibly capable. We are insanely proud of our new website and are excited to continue working with PixelSpoke as we evolve our site for years to come.
— Gwen Landquist, Director of Brand & Communication at MFCU