Website Redesign: Bringing a Credit Union to Life

Project at a Glance

With the name Educators Credit Union, it wasn’t a surprise that many people thought only teachers were eligible for membership. While that is where the credit union’s roots lie, Educators now provides service for all of Southeast Wisconsin, and it needed to make that much more clear. Educators is also very community-focused, but you would never have known that from the staid, stock website it used to have.

  • Client

    Educators Credit Union

  • Industry

    Credit Union

  • Type of Project

    Website Redesign and Enhanced Events Calendar

  • Services

    Web Design & Development

The Challenge

Educators is a very people-oriented credit union, but their old site was staid and didn’t do anything to get their personality across. Important pages like Checking and Apply to Join were hidden in menus and submenus, and it was hard to find the many events Educators puts on within the community.

 

The Solution

First, we made it clear that anyone in SE Wisconsin is eligible to join the credit union by making the option to join the focus of the homepage, followed by the eligibility requirements.

We used local photography and images of real Educators members to create an authentic sense of place and community.

And to make sure everyone knew what events were happening, we cleaned up the existing calendar, added a map feature for each individual event, and made it easy to share on social media.

The Results

The Educators website is now full of friendly local faces that welcome visitors at first glance and introduce the simple eligibility requirements. Upcoming events are featured on the home page, and important pages are no longer hidden five clicks away.

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