Case study for Del Norte Credit Union

Del Norte: Improving Lives in New Mexico

Del Norte Credit Union (DNCU) is in the business of improving lives.

Chartered in 1954, DNCU serves more than 57,000 members throughout New Mexico and the United States. The credit union needed a new website to not only seamlessly integrate its robust suite of digital services and tools, but also to better support its members in outlying communities and to share the tangible ways that DNCU has impact its members’ lives.

Here’s how we worked with the team to create a beautiful website that brings DNCU’s core mission to life.

  • Client

    Del Norte Credit Union

  • Industry

    Credit Union

  • Type of Project

    Website Redesign

  • Services

    Web Design & Development

Seamlessly integrating a robust suite of digital services and tools

Whether using a desktop, tablet or phone, visitors to DNCU’s new website can enjoy a cleaner, simpler look with easy-to-use navigation; relevant rates and FAQs; pathways for joining and applying online; and interactive tools for calculating loan payments. The site also offers an overview of educational resources from DNCU’s financial wellness partner, GreenPath, as well as a comprehensive blog.

Homepage on Del Norte Credit Union's new website

Support outlying communities by facilitating personal connections

The homepage clearly outlines the many ways that the DNCU team is committed to supporting its members “24 hours a day, 7 days a week.” Compelling videos on the “Who We are” page humanize the credit union and demonstrate its leaders’ passion for the cooperative, for DNCU members, and for the credit union’s mission of Improving Lives.

Who We Are page on Del Norte Credit Union's new website

Capturing and telling stories of improving lives

Throughout the site, testimonials, photos, and stories from real members show visitors how DNCU fulfills its mission. Impact numbers further reinforce DNCU’s clear commitment to its members and community, and a “Community Engagement” section of the blog showcases the depth and breadth of the credit union’s to improve the lives of everyone, not just members, in the areas it serves.

Impact Numbers on Del Norte Credit Union's new website

“I think your approach to website redesign is unique, smart, efficient and is what all third-party relationships should be like!”

— Diego Munoz, AVP of Brand Marketing & Communications

  • Avg time on page increased by

    107%
  • Site speed increased by

    28%
  • New users increased by

    22%

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