Baton Rouge Telco: Homegrown Charm, Modernized
Project at a Glance
For a credit union that’s been around for 80 years, change isn’t easy. Baton Rouge Telco’s award-winning website launched in conjunction with a brand refresh, and our goal was to maintain the personalized service and homegrown charm that Baton Rouge Telco is known for, while appealing to prospective members looking for a credit union with robust digital offerings.
From the outset of the project, PixelSpoke identified three primary goals: 1) to elevate Baton Rouge Telco’s brand to excellence, 2) to increase member join applications by creating a powerful digital marketing platform, and 3) to encourage members to take control of their financial futures by increasing the use of online member support tools.
Baton Rouge Telco
Type of Project
Web Design & Development
Offering a delightful user experience
The new website is bright and bold, with an expanded color palette, subtle animations, and background images and graphics that add a warm, playful touch. The new look and tone reflects Baton Rouge Telco’s identity as a full-service, modern financial institution, that offers a robust set of financial products and digital capabilities, without sacrificing the personalized service that sets them apart from the big banks.
Creating a powerful digital marketing platform
Seamlessly integrating Baton Rouge Telco’s glowing reviews into key pages throughout the website helps to build trust for prospective members. Instead of leading prospects immediately to a new member application, a prominent “Join” link on the homepage takes members to a robust Join Page with pertinent information about the credit union to help make the case for membership.
Increasing the use of member support tools
A streamlined navigation structure, prominent online banking login, customized homepages for prospects and members, and detailed product pages help visitors to the site get where they need to go, and to find what they need when they get there. Prominent calls to action provide them with clear next steps. A new “Help” section offers visitors self-service support options, including a robust library of FAQs and easily accessible ways to get in touch if they can’t find what they’re looking for.
You all were great partners, very organized, and delivered a beautiful and award-winning website!
— Kristin Romero, VP of Marketing, Baton Rouge Telco FCU
Average time on page increased by145%
Bounce rate decreased by59%
Organic search increased by24%