Abilene Teachers Federal Credit Union
Winner of a 2021 MAC Award for Website Design
Type of Project
Feb 8, 2021
Asset Size Category
$500 million and less
Reflecting ATFCU's personality and the local community
Through its friendly copy, bright colors, and photos of real employees and members, the new website exudes the same warmth and welcoming spirit that members will find in any ATFCU branch location. During the website redesign, the credit union launched a photo contest on social media to engage members and ensure that the website retained a local flavor. One of these submissions became the featured homepage image.
Giving folks a reason to come back and do more
The new homepage is personalized to the needs of prospects and current members, based on whether or not a visitor has previously logged into online banking. The prospect version emphasizes the credit union’s cooperative, community-oriented focus and guides visitors to right-fit products and services. The member version focuses on support needs and catches visitors up on the latest credit union news. Throughout the site, testimonials, photos, and stories from real members show visitors how ATFCU fulfills its mission, and impact numbers further reinforce ATFCU’s clear commitment to its members and community.
Empowering the ATFCU marketing team
The website is built using flexible WordPress templates that empower the ATFCU marketing team to update rates, product pages, photos, community news, and other information as needed. Moving forward, ATFCU and PixelSpoke look forward to continuing their partnership to further evolve the website and better support the financial well-being of ATFCU members.
Visits from organic search45%
Avg session duration2:36