Who We Are
We’re a worker-owned cooperative and certified B Corp that is constantly seeking Everybody Wins solutions — for our clients, our team, our community, and our world.
Building positive long-term relationships is our thing. At PixelSpoke, both clients and employees tend to stick around.
Our carefully developed learning environment keeps our team members at the forefront of new technology and ideas. That means we’re constantly challenging ourselves while bringing higher value to our clients.
PixelSpoke offers a personalized approach to web design backed by substantial research and industry knowledge.
— Kim Faucher, Trailhead Credit Union
We work to understand each party’s interests, have a commitment to listening and empathy, and create multiple options for positive outcomes.
Solutions not Blame
We take ownership of problems, individually and collectively.
Improve Every Day
We are always looking for what we can start, stop, or continue doing to improve.
Enjoy the Journey
We are intentional about finding and sharing moments of joy and gratitude.
Curiosity with a Purpose
Constant learning is the fuel that leads to compelling ideas for our clients and our company.
We are open, honest, and vulnerable in our dealings with others.
PixelSpoke is founded as Synotac (father + son in Bulgarian and Croatian) by father-son team Bill and Cameron Madill.
PixelSpoke makes its first hire and moves from a living room into a real office.
We change our name from Synotac to PixelSpoke to reflect our commitment to helping clients connect with customers online.
PixelSpoke becomes a B Corp, making a public commitment to its long-held belief that business can be a force for good.
PixelSpoke makes an intentional shift into the credit union industry, while still maintaining our broader focus on mission-driven companies.
PixelSpoke transitions from a single-member LLC to a worker-owned cooperative. Five founding team members become worker-owners.
Certified B Corp
As a B Corp, we believe that business can, and should be, a force for good. We balance purpose and profit by answering to a triple bottom line, measuring social and environmental performance, public transparency, and legal accountability as part of the nonprofit B Lab’s biannual certification process.
PixelSpoke is a worker-owned cooperative, which means we’re owned and run democratically by our worker owners. This ownership structure enables us to live our beliefs by promoting civic participation, reducing inequality, increasing employee engagement, and ensuring our long-term sustainability.
Committed to Anti-Racism
Our shared passion for empathy, kindness, and creating positive change has motivated us to look deeply at our role in perpetuating systemic racism. To become anti-racist, we must make diversity, equity, and inclusion (DEI) a core focus in our company strategy, policies, and practices. We commit to ongoing anti-racism training for our staff, advocating for legislative change, and donating a portion of our profits to organizations that support anti-racism work.
We’ve joined TerraPass in the fight against climate change by funding projects that destroy greenhouse gases and produce renewable energy. Our low carbon footprint, coupled with the purchase of carbon offsets through TerraPass, has enabled us to significantly reduce our carbon footprint.