Who We Are

We’re a worker-owned cooperative and certified B Corp that is constantly seeking Everybody Wins solutions — for our clients, our team, our community, and our world.

Building positive long-term relationships is our thing. At PixelSpoke, both clients and employees tend to stick around.

Our carefully developed learning environment keeps our team members at the forefront of new technology and ideas. That means we’re constantly challenging ourselves while bringing higher value to our clients.

PixelSpoke offers a personalized approach to web design backed by substantial research and industry knowledge.

— Kim Faucher, Trailhead Credit Union

Our Core Values

We’re serious about our core values — they shape how we communicate with clients and each other. They guide all of our decisions, including hiring employees, selecting clients, and working through difficult situations.

Everybody Wins

We work to understand each party’s interests, have a commitment to listening and empathy, and create multiple options for positive outcomes.

Solutions not Blame

We take ownership of problems, individually and collectively.

Improve Every Day

We are always looking for what we can start, stop, or continue doing to improve.

Enjoy the Journey

We are intentional about finding and sharing moments of joy and gratitude.

Curiosity with a Purpose

Constant learning is the fuel that leads to compelling ideas for our clients and our company.


We are open, honest, and vulnerable in our dealings with others.

Our Team

We’re a curious, motivated, team-focused bunch. We also remember to have some fun along the way.

Our History

Since our founding over 15 years ago, PixelSpoke has grown into a tight-knit team of 15, spanning four states and four countries.

  • 2003

    PixelSpoke is founded as Synotac (father + son in Bulgarian and Croatian) by father-son team Bill and Cameron Madill.

  • 2005

    PixelSpoke makes its first hire and moves from a living room into a real office.

  • 2013

    We change our name from Synotac to PixelSpoke to reflect our commitment to helping clients connect with customers online.

  • 2014

    PixelSpoke becomes a B Corp, making a public commitment to its long-held belief that business can be a force for good.

  • 2015

    PixelSpoke makes an intentional shift into the credit union industry, while still maintaining our broader focus on mission-driven companies.

  • 2020

    PixelSpoke transitions from a single-member LLC to a worker-owned cooperative. Five founding team members become worker-owners.

Our Commitment to Impact

We don’t just have one bottom line — we have three. Our people, planet, and profit drive all of our business decisions.

Certified B Corp

As a B Corp, we believe that business can, and should be, a force for good. We balance purpose and profit by answering to a triple bottom line, measuring social and environmental performance, public transparency, and legal accountability as part of the nonprofit B Lab’s biannual certification process.

Worker-Owned Cooperative

PixelSpoke is a worker-owned cooperative, which means we’re owned and run democratically by our worker owners. This ownership structure enables us to live our beliefs by promoting civic participation, reducing inequality, increasing employee engagement, and ensuring our long-term sustainability.

Read the PixelSpoke Worker Cooperative Bylaws.

Worker Cooperative Logo

Committed to Anti-Racism

Our shared passion for empathy, kindness, and creating positive change has motivated us to look deeply at our role in perpetuating systemic racism. To become anti-racist, we must make diversity, equity, and inclusion (DEI) a core focus in our company strategy, policies, and practices. We commit to ongoing anti-racism training for our staff, advocating for legislative change, and donating a portion of our profits to organizations that support anti-racism work.

Black Lives Matter

Carbon Neutral

We’ve joined TerraPass in the fight against climate change by funding projects that destroy greenhouse gases and produce renewable energy. Our low carbon footprint, coupled with the purchase of carbon offsets through TerraPass, has enabled us to significantly reduce our carbon footprint.

Terrapass Badge

Impact Reports

Impact Report 2021 Credit Union Impact spread

See our 2021 Impact Report

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