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Marketing with Passion and Effectiveness: Part Two

There was just so much great material in Laura Woods’s interview that we just couldn’t cut it down into one podcast! In Part Two,  Laura discusses why “empathy is everything,” how credit unions can share their “why” in the most effective way, and what to do when members aren’t totally sold on your mission.   Cameron’s Top Takeaways Empathy is everything. People … Continue reading

Marketing with Passion AND Effectiveness: Part One

Laura shares her lessons from her innovative “Dreams” marketing campaign that gave the members who bank at 1st Financial a voice, how her credit union has become more profitable by avoiding loans that are A credit rated, and why empathy, vulnerability, and a distaste for the word “no” fuel her marketing philosophy. Cameron’s Top Takeaways: Give the people who bank here … Continue reading

Discover What Members Really Want – Podcast

Tansley Stearns, Chief Impact Officer at Filene Research Institute, joins the podcast to discuss the importance of live observational research in discovering what members really want. You’ll learn about a metric that may be more predictive than NPS, why Tansley believes iteration is the real gift of the digital age, and what she considers to be the key pillars of … Continue reading

Confessions of a Credit Union Strategic Planner — Podcast

Jim This, a strategic planner with over 20 years experience guiding credit unions in their strategic thinking, offers his insights about how to create a remarkable member experience, why being small is not the same thing as being local, marketing to millennials, and specific examples of credit unions that have created breakthrough strategies. Cameron’s Top Takeaways: It’s easier to advertise for rates than service. … Continue reading

The ABCs of ADA Online for Credit Unions – Podcast

Jonathon Hensley, a well-known expert on the implications of accessibility for the handicapped in the digital world, joins us to share best practices and opportunities from the coming legislation for the web. In this podcast, you’ll learn about why designing your online properties to be accessible is both smart business and the right thing do, what technology debt is and … Continue reading

Leading with Financial Wellness – Podcast

Shawn Gilfedder, the CEO of McGraw Hill FCU and a national expert on creating financial wellness programs, shares his experience changing his credit union’s value proposition from products to financial wellness. He explains how McGraw Hill FCU created innovation within the credit union and how Zappos inspired their transformation. Listen to the full podcast on: iTunes | SoundCloud Cameron’s Top Takeaways: … Continue reading

A Tale of Two Loans: Why You Are Marketing Your Loan Products Incorrectly – Podcast

Randy Thompson, CEO of TCT Risk Solutions (and one of the nicest guys in the biz), talks about his passion for the core mission of credit unions — serving the underserved. He explains how proper management can reduce chargeoffs and help members improve their credit score, and how to effectively outsource compliance so you can focus on the good stuff. … Continue reading

Engaging Members by Getting Hyper Local – Podcast

Melina Young, Director of Marketing and Brand at Verity Credit Union and one of CUES’ 15 Top Next Credit Union Execs, discusses how Verity is engaging their members by being hyper-local. She presents a positive way to view large competitors and reminds us that we can avoid day-to-day doldrums and make more authentic connections by focusing on the “why.” Listen on: … Continue reading