Blog

Engaging Members by Getting Hyper Local – Podcast

Melina Young, Director of Marketing and Brand at Verity Credit Union and one of CUES’ 15 Top Next Credit Union Execs, discusses how Verity is engaging their members by being hyper-local. She presents a positive way to view large competitors and reminds us that we can avoid day-to-day doldrums and make more authentic connections by focusing on the “why.” Listen on: … Continue reading

5 Ways Your Website Should Perform Like a Digital Branch

A lot has changed since the 1990s. Back then, websites functioned much like digital flyers — static pages that described a company and its services, perhaps with a few links to more static pages with further information. Now websites are a tangle of stories, information, multimedia, transactional services … the list goes on and on. There is now so much people … Continue reading

Creating a Blog People Want to Read: 5 Tips for Credit Unions

So your credit union has a blog. Good for you! But is anybody reading it? Statistics show us that blogs are good for business — when you continually create industry-specific content, your site will appear higher in search results and more external websites will link to yours, which means more prospective members find your website! That said, blogging is time … Continue reading

Experiential Marketing and The Long Tail – Podcast

Jeff Stephens, a leading expert on financial services branding, joins us to discuss his career in branding financial institutions. Jeff discusses how to market to your members using all 5 of the senses, how the long tail is changing financial institutions, and why differentiation is hard and necessary. Listen on: iTunes | SoundCloud

How to Win by Creating Raving Fans with Net Promoter Score – Podcast

Eric Gregg, a leading expert on NPS, discusses his insights on how credit unions can succeed with a Net Promoter Score® program — and how they can fail. Eric explains how to implement a service recovery program to delight unhappy members, his firm’s 2-1-1 process for making NPS drive results in your credit union, and how to connect loyalty drivers … Continue reading

How Trailhead Credit Union Became Remarkable – Podcast

Kim Faucher, VP of Marketing at Trailhead Credit Union, shares her story of how a small, struggling, and unremarkable credit union transformed itself into the darling of the industry, reversed years of negative growth, and became a model of member engagement and financial performance. Kim shares her learnings from their complete rebrand around what you should and shouldn’t do if … Continue reading

Finding and Hitting the Marketing Bullseye for Credit Unions Part 2 – Podcast

Time for Part 2 of the conversation with Ron Shevlin, a leading research expert in credit unions and banks. He shares his theory of how credit unions can find and execute on a marketing bullseye. He also discusses what trust really means for a credit union, what you can learn from marriage counselors to become stickier with your members, and … Continue reading

Why Smart Watches Should Be a Part of Your Digital Marketing Strategy

Did you know around 9.5% of Internet users personally own a smart watch? That might not seem like much now, but Business Insider predicts the smart watch category will grow at a compound annual rate of 41% over the next five years, which could bring that figure up to almost 27% in just three years! That’s a conservative estimate in … Continue reading

Finding and Hitting the Marketing Bullseye for Credit Unions – Podcast

Ron Shevlin, a leading research expert in credit unions and banks, shares his theory of how credit unions can find and execute on a marketing bullseye. He also discusses what trust really means for a credit union, what you can learn from marriage counselors to become stickier with your members, and how the whole industry will need to transform to … Continue reading