Social Media

Multi-screen Online Dating

Have you ever tried online dating? I’m only mildly embarrassed to say I have. It’s a weird, weird, weird world that can teach us a lot about our customers in the new multi-screen world.In this world, people try to find someone they want to go on a date with based purely on online information. Unfortunately, the sources of information are … Continue reading

New Uses for Old Technology

Email + Text = Responsiveness Ever heard this phrase from a prospective buyer about a company they are considering? “If this is how they are to work with before I’ve given them my money, I can only imagine what it will be like after I sign a contract.” One of our company goals for 2014 is to respond to all sales … Continue reading

Humor and Marketing

Studies have shown that a typical small child laughs four hundred times a day. The average adult? Seventeen. If we can find a way to use humor appropriately in our marketing efforts, we can reap big dividends, bringing some cheer into our customers otherwise stressful and harried days. Here are five excellent examples of companies that used humor in their … Continue reading

The Zero Moment of Truth

Back in 2005, The Wall Street Journal ran a front page article on the First Moment of Truth (FMOT), about how the first seven seconds after a shopper found a product on the shelf were critical to their buying decision. Proctor & Gamble thought this concept was so important that they reorganized their marketing around a buyer’s journey that looked … Continue reading

Selling with Stories

In his recent book, The Storytelling Animal, Jonathan Gottschall describes how stories are at the heart of what makes us human. It is all too easy to focus on the specific features and benefits of our product or service and forget how to connect that with our prospect’s emotions. People buy on emotions and they rationalize their decision with logic … Continue reading

The Content Avalanche

Back in 2010, the CEO of Google said that we create as much information in two days as we did from the dawn of civilization up until 2003. Think about that for a minute. Every…two…days. A few more content statistics: Each day, over 1 million new blog posts are created on WordPress Every minute, over 72 hours of new video … Continue reading

The Tweet Cheat Sheet

Twitter is a rapidly-emerging medium that can be a great way for a business to connect with its customers. A recent study* by researchers at Carnegie Mellon and MIT of 43,738 tweets found that the average Twitter user only found 36% of the tweets they received in their news feed to be useful. Tweets people like – Themes People love … Continue reading

Iran & tofu: the art of the hashtag

When we wrote about the basics of using LinkedIn, hopefully you noticed that social media is not that complicated. Sometimes it’s a great tool, and sometimes it’s just a noisemaker, but it will never be rocket science. So let’s talk about the basic and mildly advanced (not nearly as advanced as rocket science) use of the hashtag. What is a … Continue reading

Ruby Receptionists, we love you.

I had an email exchange last week with Christina Burns at Ruby Receptionists in which I referred to myself as an 80-year-old man trapped in a 32-year-old body. In response, she sent this: In the past, they’ve also picked up on major office events from our Twitter feed. When Ula began her maternity leave and we Tweeted about it, Ruby … Continue reading

LinkedIn Marketing Strategy 101

There’s a lot you can do with LinkedIn or any network, but let’s start with the basics. A lot of you have asked us simply where to begin. If you’re new to social media, just think of it like a party. There are some people you know and some people you don’t, and everyone is connected to one another somehow … Continue reading

Hannah talking on the phone