Your website and associated digital tools are now more critical than ever. Some of our clients have been asking us: Where on our website can we highlight our contingency plans for the coronavirus? How can we reassure members? How can we bestRead more COVID-19 Communications: How to Communicate Quickly and Effectively to Your Membership
What’s one thing you’ve always dreamed of doing but aren’t doing because you think you don’t have the resources? That’s the central question that Sean Keener, CEO and co-founder of the BootsnAll Travel Network wants people, and companies, to ask themselves. Sean isRead more Breaking the Bottleneck: Lessons in Thinking Differently
Cameron Madill talks to Ben Stangland and Charlotte Boutz-Connell of Weber Marketing about how credit unions can define their target markets to stay relevant, competitive, and differentiated after a century of mergers and growth. Tune in to learn why it’s important toRead more The Relevant Credit Union: How to Define Your Target Market
Mark Lewman, Executive Creative Director of a design agency that works with brands like Nike, joins us to talk about the 3 things that Millennials want from brands they work with (hint: it’s not better prices, though that doesn’t hurt), why authenticityRead more Marketing to Millennials — Wisdom from an Action Sports Expert
Jeff York, CEO of $940M CoastHills Credit Union, joins us to talk about what he learned from working at Walt Disney’s company credit union about delighting members, how he thinks about community impact (hint: it’s not just writing checks), and how he connectsRead more Connecting the Heart and Mind: How The Disney Way and Community Impact Guide CoastHills Credit Union’s Strategy
What does punk rock have to do with marketing? Find out in this podcast with Jenelle Isaacson, CEO of Living Room Realty, one of the fastest growing real estate companies on the West Coast. Jenelle shares what she learned about marketing from beingRead more Punk Rock Marketing: How a Business Can Stand Out and Build Raving Fans in a Commodity Industry — Podcast
Conversion rate optimization expert Jon MacDonald, founder of The Good, joins us to talk about the 3 biggest killers of website sales and how to let your members tell you how to sell them more online. Plus, hear why he thinksRead more Best Practices are for Beginners: The Secrets of Website Optimization — Podcast
There was so much great material in Laura Woods’ interview that we just couldn’t cut it down! We split it into two podcasts, and we’re excited to share Part Two with you today. With more of her trademark fire, today Laura discussesRead more Marketing with Passion and Effectiveness: Part 2
Laura shares her lessons from her innovative “Dreams” marketing campaign that gave the members who bank at 1st Financial a voice, how her credit union has become more profitable by avoiding loans that are A credit rated, and why empathy, vulnerability, and aRead more Marketing with Passion AND Effectiveness: Part 1
Jeff Stephens, a leading expert on financial services branding, joins us to discuss his career in branding financial institutions. Jeff discusses how to market to your members using all 5 of the senses, how the long tail is changing financial institutions, andRead more Experiential Marketing and The Long Tail – Podcast