Laura shares her lessons from her innovative “Dreams” marketing campaign that gave the members who bank at 1st Financial a voice, how her credit union has become more profitable by avoiding loans that are A credit rated, and why empathy, vulnerability, and a…Read more Marketing with Passion AND Effectiveness: Part 1
Tansley Stearns, Chief Impact Officer at Filene Research Institute, joins the podcast to discuss the importance of live observational research in discovering what members really want. You’ll learn about a metric that may be more predictive than NPS, why Tansley believes iteration…Read more Discover What Members Really Want – Podcast
Jim This, a strategic planner with over 20 years experience guiding credit unions in their strategic thinking, offers his insights about how to create a remarkable member experience, why being small is not the same thing as being local, marketing to millennials, and specific examples…Read more Confessions of a Credit Union Strategic Planner — Podcast
Eric Gregg, a leading expert on NPS, discusses his insights on how credit unions can succeed with a Net Promoter Score® program — and how they can fail. Eric explains how to implement a service recovery program to delight unhappy members, his…Read more How to Win by Creating Raving Fans with Net Promoter Score – Podcast
Kim Faucher, VP of Marketing at Trailhead Credit Union, shares her story of how a small, struggling, and unremarkable credit union transformed itself into the darling of the industry, reversed years of negative growth, and became a model of member engagement and…Read more How Trailhead Credit Union Became Remarkable – Podcast
Time for Part 2 of the conversation with Ron Shevlin, a leading research expert in credit unions and banks. He shares his theory of how credit unions can find and execute on a marketing bullseye. He also discusses what trust really means…Read more Finding and Hitting the Marketing Bullseye for Credit Unions Part 2 – Podcast
Ron Shevlin, a leading research expert in credit unions and banks, shares his theory of how credit unions can find and execute on a marketing bullseye. He also discusses what trust really means for a credit union, what you can learn from…Read more Finding and Hitting the Marketing Bullseye for Credit Unions – Podcast
Brett Wooden, CEO of Wooden Consulting, joins us to share insights about the future of mobile in the financial industry. Brett discusses what credit unions can learn from Facebook, how a bank in Russia is trying savings rates to how many steps…Read more The Future of Mobile Banking for Credit Unions – Podcast
The Remarkable Credit Union Podcast debuts with Adam Stites, CEO of Mirth Provisions, discussing the rapidly changing world of legal cannabis in Washington State today. He explains the challenges the industry faces in getting financial services, the rigorous legal requirements to owning and investing…Read more Cannabis & Credit Unions: Duffel Bags Full of Cash – Podcast