The Remarkable Credit Union

Laura shares her lessons from her innovative “Dreams” marketing campaign that gave the members who bank at 1st Financial a voice, how her credit union has become more profitable by avoiding loans that are A credit rated, and why empathy, vulnerability, and a…Read more Marketing with Passion AND Effectiveness: Part 1

Time for Part 2 of the conversation with Ron Shevlin, a leading research expert in credit unions and banks. He shares his theory of how credit unions can find and execute on a marketing bullseye. He also discusses what trust really means…Read more Finding and Hitting the Marketing Bullseye for Credit Unions Part 2 – Podcast