“I cried all day.” “That’s what Krystal Phelps of Owasso, OK told The New York Times after she logged into the IRS website to check on the status of her family’s stimulus funds and found that they had already been claimed by…Read more Is Consumer Data Privacy the New ADA? What CCPA Means for Your Credit Union
This article was originally published in CU Insight. If you’re like most credit unions, your marketing has been all about triage over the past, chaotic, few weeks. You’ve doubled down on digital tools, told your members about closed branch lobbies and new…Read more Your Members are Still Focused on COVID-19 – Your Marketing Needs to Be, Too
First, there are the reactive tasks to attend to, some of which may feel like reverse fire drills, like updating your COVID-19 resource page and your location pages with any new information about opening branches or expanding hours. You’ll probably want to…Read more FAQ: Amidst So Much Talk of Reopening, Where Should We Be Focusing our Messaging?
One of our clients, who recently linked a survey from their alert bar to better understand their members’ current financial needs, reported that the survey received over 8,000 responses! The stunning response certainly speaks to members’ heightened financial anxieties and a need to…Read more FAQ: How Can We Show our Members that We’re Listening and Responding to Their Needs?
There is definitely an appetite for financial guidance right now, and credit unions who have long struggled with a lackluster ROI on financial education may now see their efforts yield more meaningful results. Clients who are posting relevant educational content have seen…Read more FAQ: How Can I Ramp up our Online Financial Education Efforts in a Meaningful and Effective Way?
Based on what we see when looking at client analytics, visitors using insite search typically account for less than one percent of total visitors. This is a good thing, as high insite search usage could indicate broader problems with your website navigation…Read more FAQ: How Can I Improve Insite Search on Our Website so that Members See Relevant Results?
We are starting to delve into COVID-19 related website analytics for our clients, and are seeing some notable patterns emerge. Some websites, particularly those offering Paycheck Protection Program loan applications, have seen a dramatic increase in traffic volume. Others have mostly seen…Read more FAQ: How Has COVID-19 Impacted Traffic and User Behavior on our Website?
This piece was originally published in the Credit Union Times. Unemployment is spreading faster than the coronavirus itself. During these fast-changing and uncertain times, people are struggling to pay their bills and worrying about the long-term effects of an economic recession. A…Read more COVID-19 Communications: What to Message to Your Members
Now more than ever, it’s time to put the “cooperatives helping cooperatives” principle into practice. To that end, we’ll be sharing a weekly roundup that offers credit union marketing resources, inspiration from our community, client FAQs, and uplifting stories to keep us…Read more COVID-19 Resource Pages, Branch Closure Alerts, and This Week’s Must-Reads