The Remarkable Credit Union
Lead with Stories by Being Yoda, Not Luke
This article originally appeared in CUInsight. There’s nothing like a story to make you lean in, listen up and pay a bit more attention. Branding experts have been encouraging companies to tap into the power of storytelling for years. And it’s hard…Read more Lead with Stories by Being Yoda, Not Luke
There’s a “New” Trend in Town: Affinity-Based Big Banks
Why targeted member groups might be worth investigating—again This story originally appeared in CUInsight. Banking built for Black America. Queering banking for the better. Banking for environmentalists. Financial services companies that target specific consumer demographics or interest groups seem to be…Read more There’s a “New” Trend in Town: Affinity-Based Big Banks
How Credit Unions Are Celebrating Pride Month
It’s officially Pride Month! Last year, we saw many credit unions celebrating Pride Month and particularly enjoyed this roundup from CUNA featuring notable Pride-related tweets. We love blog posts and social media graphics, but we particularly appreciate efforts by credit unions and banks to…Read more How Credit Unions Are Celebrating Pride Month
Wondering What To Do With All Your Deposits?
I was talking with the CEO of a credit union this last week, and he remarked on how much the influx of deposits had driven down their net worth. We have heard about similar challenges from many of our clients. It all…Read more Wondering What To Do With All Your Deposits?