I have yet to meet anyone who loves to floss…and no one less so than my father 🤣. But since we all know it’s important to prevent gum disease and cavities, many of us do it anyway, if somewhat grudgingly. We know…Read more Prevent Digital Decay: 7 Practices to Optimize Your Website’s Health and Longevity
Which is more important to the success of your credit union—heroes or habits? The notion of a hero is certainly tantalizing at first glance. Who doesn’t love the idea of overcoming impossible odds to make something great happen? Proving the naysayers who…Read more Why Habits, Not Heroics, Are Key to Credit Union Success
Everywhere you look, you’re encouraged to follow the data, rely on the data, listen to the data. We get it. Data is an incredibly valuable and powerful tool. It can make a huge difference in your credit union’s ability to attract new…Read more Want to Be a Data-Driven Credit Union? Start With Your Culture.
In my early days of working with credit union clients, I attended my first credit union trade show in my capacity as a board member. As I mingled with other attendees and went to sessions, I was struck by how frequently the…Read more Can Credit Unions and Vendors be BFFs?
Are we happy? I’m guessing that question has confounded humans from the first moment we were able to catch our breath and ask that question. For the last decade, we’ve had a semi-definitive answer, courtesy of the United Nations’ annual World Happiness Report (WHR)….Read more Can Credit Unions Make us Happier?
You belong to, work at, or partner with a credit union (or some combination of the three). You believe in the difference credit unions can make. And you can reel off the credit union cooperative principles without doing a Google search. Kudos…Read more 3 ways to reconnect with your credit union’s WHY
As I started to write this story, my thoughts were focused on the many ways the uncertainties of Covid have impacted credit union marketing efforts over the past few years. But I soon discovered great advice from a somewhat unlikely source: a…Read more Marketing Effectively When Uncertainty Becomes the Norm
It’s been a rough start to another uncertain year. If there’s anything we can count on, it’s that all of us are hungry for meaningful connection. For all its challenges and potential perils, social media, like banking, can be a force for…Read more What We Learned by Examining 40 Credit Union Social Media Campaigns from 2021
This article originally appeared in CUInsight. Think back to the last customer service call you made that left you gritting your teeth or groaning in frustration. Now think back to a call where the person on the other end of the phone…Read more Start Your Marketing with Your Employees