In the financial services space, bigger is often perceived as better. Bigger can mean more resources and branches, more economies of scale and financial stability, and more products and digital tools—critical in an era when 78% of American adults say they prefer to bank…Read more What Small Credit Unions Can Teach the Big Dogs
All of us have our favorite brands, but why do we like them so much? Why do some brands resonate and others fall flat? “Brand” can be hard to pinpoint — there are as many definitions as there are blog posts, articles,…Read more 5 Common Myths About Credit Union Brands
Twenty years ago, when my father and I launched a fledgling marketing agency, I had no idea it would lead me to the credit union community, to the broader cooperative economy, or to a certification in marriage counseling. If I’m going to…Read more Three Unexpected Leadership Lessons I Learned During My 20 Years As a CEO
To TikTok or not to TikTok? It’s a question that might seem to have an obvious answer for credit unions—after all, should you, protector of financial well-being, use a channel best known for dance moves, make-up tips, and soul-staring cats to help consumers manage…Read more Hey Credit Union Marketers, It’s Time to Talk TikTok
Not everyone likes to think that a consumer chose their credit union simply because of a great rate, but we all know that’s the case for some portion of every credit union’s membership. In fact, a study by Morning Consult reveals that “prices and…Read more They Came for the Deposit Rates. How Do You Convince Them to Stay?
Like every credit union marketer, you’re likely on the hunt for better ways to use your data. You’re sitting on a metaphorical mountain of it, and there’s plenty of evidence to suggest the benefits of using it well. But if you’re facing…Read more Is Your Data Telling You to Make More Bad Loans?
Fraud—or the opportunity for fraud—is pretty much everywhere. In our increasingly online world, virtually every aspect of our personal and professional lives is vulnerable. In 2022, U.S. consumers lost nearly $8.8 billion to some kind of fraud, and credit union fraud rates increased by…Read more Fighting Fraud Starts with Educating, Enlisting, and Engaging Your Members
Every credit union would like to be every member’s primary financial institution—the place they turn first whenever they have a new financial need, concern, or goal. And while it’s always taken time, effort, and a well-crafted strategy to build long-term relationships with…Read more The 3 Key DOs and DON’Ts of Lifecycle Marketing
Do you find yourself hit by the nagging feeling that a growing percentage of your members are struggling financially? Research proves it’s more than a feeling. The Financial Health Network’s 2022 Financial Health Pulse™ found that 70% of American adults are in a shaky…Read more Personalization, Products, and Partnerships: The 3 Ps of Impactful Financial Education