Mark Lewman, Executive Creative Director of a design agency that works with brands like Nike, joins us to talk about the 3 things that Millennials want from brands they work with (hint: it’s not better prices, though that doesn’t hurt), why authenticity is so important, and what you can learn from skateboard marketing.
Cameron’s Key Takeaways
- Be authentic! Make it real, make it gritty. Maybe even send a photographer out to capture moments of members signing a mortgage or a car loan.
- There are 3 things Millennials want: to make the world a better place, to be connected to their community, and to be treated as individuals.
- Learn from skateboards — they’re all made of the same pieces, but each brand’s visual energy is completely different because they connect with different tribes. Credit unions are made of essentially the same pieces, so how can you differentiate yourself and connect with a specific audience?