Our CEO Cameron Madill recently joined Josh Noble, Manager of Innovation at Unity Credit Union, Well Capitalized, a podcast for Canadian credit unions.
Cameron and Josh discuss industry best practices, the importance of rallying for a cause, and how credit unions can truly differentiate themselves. Cameron touches on some interesting differences between Canadian and US credit unions, and gives examples of how commodity services can become remarkable by avoiding getting stuck in the dogmas of the industry.
- The benchmarking mentality is a rapid path toward mediocrity and irrelevance, with everyone trying to be average.
- At the end of the day, every business is a commodity. The challenge is how to make yours remarkable.
- Know your bullseye audience and design for it—focus creates a better experience for everyone.