Kevin Wilhelm, renowned sustainability expert and author of 3 books on the topic, joins us to talk about why sustainability makes sense for the bottom line, how it relates to the 7 Cooperative Principles, how to begin your sustainability journey (hint: it’s not fire, ready, aim), and why you need to listen to your members to get the best results.
Cameron’s Key Takeaways
- Instead of purely environmental terms, Kevin’s definition of sustainability is something that improves social and environmental impact while driving business results.
- Sustainability is a process. Don’t try to do everything at once – instead, start with an assessment and identify some easy wins to get started.
- While it may not fit your outward marketing, sustainability should be a huge priority for your employee-facing communication based on how important it is to Millennials and Gen Xers.
- Credit unions have social sustainability baked into their DNA, and environmental sustainability can easily be the next step.