We’re thrilled to announce the launch of Allegacy Federal Credit Union’s new website. Allegacy has been helping members pursue wellness of mind, body and wallet since 1967. As one of the largest credit unions in North Carolina, it serves over 170,000 members worldwide with $2 billion in assets.
The redesign project aimed to: 1) Improve and personalize the user experience, 2) Upgrade and modernize the site, and 3) Incorporate stakeholder feedback in a holistic manner.
“Life can be so overwhelming; we want to cut through the chaos for our members any way we can,” said Erin Afarian, Allegacy brand specialist. “The new site simplifies solutions, connecting a person’s circumstance to an Allegacy product or service, and easily guiding members and potential members to what best fits their needs. This is the exceptional experience we are committed to offering – both in our branches and online.”
Improving and personalizing the user experience
With a streamlined and highly intuitive top navigation, Allegacy’s new website doesn’t overwhelm visitors and gets them where they need to go. All product pages include clear calls to action for visitors who are interested in getting started, offering online applications and alternate pathways for visitors who prefer to visit, call, or chat. Some pages, like Savings and Mortgages, also include guided selling capabilities, helping visitors find the best-fit account or loan options based on the preferences they select. The homepage also includes goal-based guided selling, so that Allegacy can recommend products based on a visitor’s life stage and primary financial goal.
Upgrading and modernizing the site
The new website reflects Allegacy’s evolved brand, with updated icons, fonts, and other visuals. Rather than depicting objects, the new icons focus on the people who are at the heart of everything Allegacy does. Both the site’s icons and line elements help to signify movement, which reflect Allegacy’s focus on health and financial fitness. A bold color palette lends the site a greater sense of energy, and subtle animations on call to action buttons further reinforce new branding elements.
Incorporating stakeholder feedback
As part of the “Discover” phase of the redesign process, PixelSpoke spoke with key internal stakeholders and conducted user testing to get feedback about pain points and opportunities. Based on these tests and conversations, PixelSpoke developed flexible and powerful product pages optimized for conversion; built embedded rates table capabilities so that visitors can see rates in context; created buyer journey pages for auto loans, mortgages, and other key products; and fleshed out the Join page to create a more compelling case to become a member.
The website is built using flexible WordPress templates that empower the Allegacy marketing team to update rates, product pages, photos, blog, and other information as needed. Moving forward, Allegacy and PixelSpoke look forward to continuing their partnership to further evolve the website and better support the financial well-being of Allegacy members.