One of our clients, who recently linked a survey from their alert bar to better understand their members’ current financial needs, reported that the survey received over 8,000 responses! The stunning response certainly speaks to members’ heightened financial anxieties and a need to…Read more FAQ: How Can We Show our Members that We’re Listening and Responding to Their Needs?
There is definitely an appetite for financial guidance right now, and credit unions who have long struggled with a lackluster ROI on financial education may now see their efforts yield more meaningful results. Clients who are posting relevant educational content have seen…Read more FAQ: How Can I Ramp up our Online Financial Education Efforts in a Meaningful and Effective Way?
Based on what we see when looking at client analytics, visitors using insite search typically account for less than one percent of total visitors. This is a good thing, as high insite search usage could indicate broader problems with your website navigation…Read more FAQ: How Can I Improve Insite Search on Our Website so that Members See Relevant Results?
In the coming months, as we shift from crisis mode to our “new normal,” companies will no doubt be hungry to start selling again. But what about our appetite as consumers? Becky Smith, Chief Strategy & Marketing Officer of SECU Credit Union,…Read more Doing The Right Thing: The New Competitive Advantage for Credit Unions
We are starting to delve into COVID-19 related website analytics for our clients, and are seeing some notable patterns emerge. Some websites, particularly those offering Paycheck Protection Program loan applications, have seen a dramatic increase in traffic volume. Others have mostly seen…Read more FAQ: How Has COVID-19 Impacted Traffic and User Behavior on our Website?
During times of crisis, credit unions must walk together with their members. But how? Jim Morrell, CEO of Peninsula Community FCU, joins us to talk about how to go to your core by putting your mission statement front and center, how to…Read more Leading with Passion & Compassion: How Credit Unions Can Step up During Uncertain Times
This piece was originally published in the Credit Union Times. Unemployment is spreading faster than the coronavirus itself. During these fast-changing and uncertain times, people are struggling to pay their bills and worrying about the long-term effects of an economic recession. A…Read more COVID-19 Communications: What to Message to Your Members
Here at PixelSpoke, we kind of geek out on checklists. They are critical to our website redesign process, ensuring we deliver on time and on budget without letting details slip through the cracks. As times of crisis call for new protocols, we thought…Read more Introducing our COVID-19 Digital Marketing Checklist
Credit unions, like many businesses, are currently facing a lot of unknowns. It’s not always clear what to do, or how to go about doing it. Luckily, George Hofheimer, Executive Vice President of Research and Development at Filene, is here to help….Read more Practical & Actionable Ideas for Credit Unions During the COVID-19 Crisis