The Remarkable Credit Union
Better than Banks? Why and How Credit Unions Need to Differentiate
How has the credit union industry evolved in the last 30 years? We talked to Marc Schaefer, CEO of Truliant FCU, who ran multiple credit unions for over three decades. According to Marc, the credit union movement has evolved from “sleepy” to “energized,” with a noticeable shifts away from “traditional” banks toward more innovative, socially conscious financial institutions. Having observed … Continue reading →
Site Study: Elements Financial Credit Union Answers These 3 Key Questions
Our site studies identify the key attributes that help a bank or credit union website rise above the rest. Our site studies do not focus on PixelSpoke client websites, but rather bank and credit union websites that our clients admire. Do you have a recommendation for a future site study candidate? Let us know at [email protected] Elements Financial Credit … Continue reading →
Open Your Eyes to a Credit Union
Credit unions across the country are doing amazing things. They provide underserved populations with access to banking services and products, they empower their members with financial resources and tools, and they invest in the communities they serve. Yet according to CUNA Mutual Groups latest Trends Report, membership growth is down year over year. Why is this? Of course, there is … Continue reading →
3 Easy Ways for Credit Unions to Get Started with Marketing Automation
This post originally appeared in CU Insight. You’ve probably heard of marketing automation, and you may already be dabbling in it. But chances are, the prospect of implementing a comprehensive marketing automation strategy makes you feel overwhelmed. You’re not alone. According to the Digital Growth Institute, more than two-thirds of banks and credit unions don’t currently take advantage of automated marketing … Continue reading →
Site Study: Listerhill Credit Union
At Listerhill Credit Union, based in Sheffield, Alabama, “it’s all about we.” With sophisticated animations and a clean, coherent design, its website is certainly impressive. But it’s some of the smaller touches that go a long way toward humanizing the credit union and making its products accessible. Here are three examples: Authentic member testimonials Many credit union websites feature … Continue reading →
3 Financial Wellness Programs That Really Work
This piece, written by our CEO Cameron Madill, was originally published in the Credit Union Times. Let’s be honest. Many credit unions’ financial wellness initiatives, though well-intentioned, tend to fall flat. As a credit union advocate in the digital marketing space, I always love seeing a comprehensive, user-friendly financial education blog, a well-designed email series chock-full of enlightening tidbits and … Continue reading →
The Next Uber? What Innovation Really Means in the Credit Union Industry
Everyone loves talking about the importance of innovation, including the credit union industry. But what does innovation really mean in an industry that is heavily regulated and often struggling to keep up with the latest digital trends? Ryan Foss, Senior Director of Incubation at Filene, argues that innovation doesn’t have to involve a flashy app or AI-driven chatbot. Really, innovation … Continue reading →
It Launched! Keesler Federal Credit Union’s New Website Is Here
Break out the balloons! Keesler Federal Credit Union has a brand new website, and it looks pretty darn good, if we may say so ourselves. Founded over 70 years ago, Keesler Federal is not only the largest Mississippi-based credit union, but also one of the largest credit unions in the Southeast. The credit union has experienced tremendous growth over the … Continue reading →
Site Study: MECU
The MECU (Municipal Employees Credit Union) story begins in 1936. During the height of the Great Depression, Baltimore workers were struggling to make ends meet. To ensure that Baltimore workers were able to access affordable financial services, city employees joined together and founded MECU. In the 80+ years since, the credit union now serves 110,000 members throughout the Baltimore area, and … Continue reading →
7 Ways to Help Build the B Ecosystem: Takeaways from BLD PNW 2019
At PixelSpoke, we are very proud of our B Corp status. We are also proud of our CEO, Cameron Madill, for his role in building B Local PDX, a group of Certified B Corporations from Oregon & Southwest Washington working to foster and deepen connections among organizations in our region who share our purpose and passion for using business as … Continue reading →