The Remarkable Credit Union
Are You Ready to Take a Stand? Three Ways Financial Institutions Can Leverage Social Media to Amplify Impact
This article was originally published in CUInsight on May 14, 2019. Is it time for your financial institution to take a stand? Many credit unions give generously to local nonprofits, but it is one thing to support local high schools and quite another to rally against education funding cuts. According to a 2015 study, 91% of Millennials say they would … Continue reading →
Website Makeover: Wheelhouse Credit Union
We are excited to announce the launch of Wheelhouse Credit Union’s shiny new website! As San Diego’s second-oldest credit union, serving its members since 1934, Wheelhouse wanted to honor its history as a deeply entrenched pillar of the community, while also embracing its future as a leader in solar energy lending. Here are a few ways we’re helping Wheelhouse stand out … Continue reading →
Site Study: Alliant Credit Union
With over 80 years of history, 450,000 members, and more than $11 billion in assets, Alliant Credit Union is not only the largest credit union in Illinois, but one of the largest in the nation. Perhaps, then, it comes as no surprise that Alliant’s website looks pretty and offers a streamlined user experience. In an industry where differentiation can prove … Continue reading →
How Credit Unions are Like Farmers Markets: Ty Robbins of People’s Trust FCU
Ever paid a premium for those small, juicy farmers market strawberries, rather than the giant, pale strawberries you typically find in the grocery store? According to Ty Robbins, CIO of People’s Trust FCU, credit unions offer the financial equivalent of farmers market strawberries, with one crucial difference. He joins our podcast to share his passion for using cooperative principles and … Continue reading →
Site Study: Mountain America Credit Union
Mountain America Credit Union opened its doors in the 1930s with a simple goal: to guide members toward financial success. Today, they do this through a combination of affordable products, friendly service, community involvement, financial education, and an impressive suite of digital tools and resources. Here, we review www.macu.com to highlight what Mountain America is doing well, and how you can … Continue reading →
Website Makeover: Strata Credit Union
We are excited to celebrate the launch of Strata Credit Union’s new and improved website! Formerly Kern Federal Credit Union, Strata was looking for more than a name change. The team felt that their former website didn’t speak to Strata’s evolving target market in Kern County, CA, nor did it offer a seamless or particularly memorable online experience. Here are … Continue reading →
Wellness of Mind, Body, and Wallet: Allegacy FCU’s Transformational Wellness Program
Integrated healthcare is becoming a worldwide trend, and Allegacy FCU is taking it to the next level. Ashley Kohlrus, COO of Allegacy FCU, and Karen Sigmon-Smith, Managing Director of WellQ, join us to talk about their audacious plan to transform community health outcomes through an integrated membership model for health and financial wellness, along with the lessons learned along the … Continue reading →
Site Study: PenFed Credit Union
Established in 1935, Pentagon Federal Credit Union, or PenFed, is one of America’s steadiest and strongest financial institutions, even beyond the category of credit unions. With more than 1.7 million members, in all 50 states and several US territories, and over $24 billion in assets, PenFed is committed to helping their members ‘do better’ through their shared beliefs in both … Continue reading →
6 Questions Credit Unions Should Ask When Selecting a Cause Marketing Partner
This piece was originally published in CUInsight on Feb 12, 2019. Credit unions have long been known for their history of community service, which typically involves donating money or employee time to a local charity. But cause marketing is different — it’s a two-way street. Charities are not passive beneficiaries of your generosity, and they expect more from your partnership … Continue reading →
Site Study: Bank of America
As one of the largest banks in the world, Bank of America has the benefit of a big marketing budget and all the digital bells and whistles that come with it. But its size also presents some unique challenges. Here’s our breakdown of some things their site does well and some things it can improve: Highlights Clear, modern design … Continue reading →