As I started to write this story, my thoughts were focused on the many ways the uncertainties of Covid have impacted credit union marketing efforts over the past few years. But I soon discovered great advice from a somewhat unlikely source: a…Read more Marketing Effectively When Uncertainty Becomes the Norm
Is challenging the status quo the new status quo? Chad Helminak, Director of Programs & Impact at the National Credit Union Foundation, certainly thinks so. He joins The Remarkable Credit Union podcast to talk about how The Foundation’s Credit Union Development Education…Read more Why People and Purpose Are Key
We’re thrilled to announce the launch of UMe Credit Union’s new website! Based in Burbank, California UMe Credit Union was chartered by a group of Burbank Unified School District teachers in 1940. Today, UMe serves over 16,000 members. PixelSpoke is a marketing…Read more It Launched! Check out UMe Credit Union’s Gorgeous New Website
It’s been a rough start to another uncertain year. If there’s anything we can count on, it’s that all of us are hungry for meaningful connection. For all its challenges and potential perils, social media, like banking, can be a force for…Read more What We Learned by Examining 40 Credit Union Social Media Campaigns from 2021
We’ve all seen the “Big Check” photos. Credit unions commonly post them to their websites and social media accounts to demonstrate their commitment to the community. While these photos are a nice way to show your members that you’re supporting great causes…Read more Beyond the Big Check: How to Engage Members Around Community Giving
This article originally appeared in CUInsight. Think back to the last customer service call you made that left you gritting your teeth or groaning in frustration. Now think back to a call where the person on the other end of the phone…Read more Start Your Marketing with Your Employees
We’re excited to unveil OnPoint Community Credit Union’s new website! We first redesigned OnPoint’s website in 2019 and have worked on an ongoing basis with the credit union as a digital marketing partner for the past three years. OnPoint has been improving…Read more Take a Peek at OnPoint Community Credit Union’s New Website
It’s hard to say if credit unions are “winning” when it comes to financial coaching and education. There are certainly a lot of great resources out there, but are they inspiring behavior change? Are members proactively meeting with financial counselors? Are credit…Read more Reimagining Financial Education in the Human + Digital Era
This article originally appeared in CUInsight. There’s nothing like a story to make you lean in, listen up and pay a bit more attention. Branding experts have been encouraging companies to tap into the power of storytelling for years. And it’s hard…Read more Lead with Stories by Being Yoda, Not Luke