The Remarkable Credit Union
6 Questions Credit Unions Should Ask When Selecting a Cause Marketing Partner
This piece was originally published in CUInsight on Feb 12, 2019. Credit unions have long been known for their history of community service, which typically involves donating money or employee time to a local charity. But cause marketing is different — it’s a two-way street. Charities are not passive beneficiaries of your generosity, and they expect more from your partnership … Continue reading →
Site Study: Bank of America
As one of the largest banks in the world, Bank of America has the benefit of a big marketing budget and all the digital bells and whistles that come with it. But its size also presents some unique challenges. Here’s our breakdown of some things their site does well and some things it can improve: Highlights Clear, modern design … Continue reading →
Bringing Humanity to Product: The Grovemade Story
Ken Tomita, co-founder and CEO of Grovemade, joins the podcast to talk about how his company brings humanity to product by understanding its customers on a personal level; how it leverages the four levels of customer engagement; and how financial institutions can expand beyond the commodity market. Key Insights and Takeaways Never take your assumptions about who your customers … Continue reading →
6 Simple Local SEO Tactics Financial Marketers Can Use Today
We wrote this piece for The Financial Brand, which features some great examples from our clients, including Trailhead Credit Union. Large financial institutions have the advantage when it comes to SEO. But the confined geographic reach of community banks and credit unions can work to their advantage. Even if you only have limited time and budget to invest in an … Continue reading →
Website Makeover: Missoula FCU
We are excited to announce the launch of the new and improved missoulafcu.org! The team at Missoula FCU lives and breathes its values: Together We Own, Together We Include, Together We Empower, and Together We Matter. But the old website, with run-of-the-mill product pages and promotional clutter, didn’t differentiate it from any other institution that claims core values. Here are … Continue reading →
Site Study: BECU
BECU was started during the Great Depression by Boeing employees who wanted to help folks buy the tools they needed to work. The credit union is still known today for its philosophy of “people helping people,” and its brand is widely admired in the credit union industry. Here, we review its website to highlight what BECU does well, where there … Continue reading →
How to Make Financial Education Relevant and Useful: John Lanza of MoneyMammals.com
John Lanza, financial education expert and Chief Mammal at MoneyMammals.com, joins the podcast to talk about why financial education should start early; how to make it fun, concrete, and experiential; and in what sense money might actually be able to buy happiness. Key Insights and Takeaways: It’s important to make financial education simple, concrete, and experiential from a young age. Marketers … Continue reading →
4 Ways Social Media Can Help Financial Marketers Celebrate Community
We wrote this piece for The Financial Brand, which features some great examples from our clients Trailhead Credit Union, DC Credit Union, Point West Credit Union, and Los Alamos National Bank. While nearly all companies know they need a social media presence, many banks and credit unions have not embraced social media enthusiastically. Consider, as a benchmark, that Twitter launched … Continue reading →
Site Study: Chase Bank
Chase Bank needs no introduction. Most everyone is familiar with this massive financial institution, which is currently the United States’ largest bank, with assets over $2.5 trillion. As one might expect, the Chase website is also massive, with hundreds of pages and a robust suite of features. There is a lot the Chase website does well, but as always, there … Continue reading →
7 Design Ideas Credit Unions Can Use to Amp Up Their Websites Now
PixelSpoke was recently featured in an article in The Financial Brand about design ideas that credit unions and community banks can use to improve their websites. Here’s more from Financial Brand editor, Bill Streeter: Most websites in retail banking are lagging behind other industries by at least five years. The experience is often clunky, and the design is typically dated. … Continue reading →