Laura shares her lessons from her innovative “Dreams” marketing campaign that gave the members who bank at 1st Financial a voice, how her credit union has become more profitable by avoiding loans that are A credit rated, and why empathy, vulnerability, and a…Read more Marketing with Passion AND Effectiveness: Part 1
Tansley Stearns, Chief Impact Officer at Filene Research Institute, joins the podcast to discuss the importance of live observational research in discovering what members really want. You’ll learn about a metric that may be more predictive than NPS, why Tansley believes iteration…Read more Discover What Members Really Want – Podcast
Jim This, a strategic planner with over 20 years experience guiding credit unions in their strategic thinking, offers his insights about how to create a remarkable member experience, why being small is not the same thing as being local, marketing to millennials, and specific examples…Read more Confessions of a Credit Union Strategic Planner — Podcast
Jonathon Hensley, a well-known expert on the implications of accessibility for the handicapped in the digital world, joins us to share best practices and opportunities from the coming legislation for the web. In this podcast, you’ll learn about why designing your online…Read more The ABCs of ADA Online for Credit Unions
Economist Mike Wilkerson joins us to talk about the economic forecast for 2016 and what it means for you. He shares his exclusive research on the economic impact credit unions have in their communities and discusses how the shrinking middle class and sharing…Read more The Economic Trends Shaping the Future of Credit Unions — Podcast
Our CEO Cameron is off using business as a force for good again, in true B Corps style. He was quoted by the Portland Business Journal in an article about the work he’s doing with the Portland B Local Board. The Portland B…Read more PixelSpoke’s Cameron Madill Featured in Portland Business Journal
Shawn Gilfedder, the CEO of McGraw Hill FCU and a national expert on creating financial wellness programs, shares his experience changing his credit union’s value proposition from products to financial wellness. He explains how McGraw Hill FCU created innovation within the credit union…Read more Leading with Financial Wellness – Podcast
Randy Thompson, CEO of TCT Risk Solutions (and one of the nicest guys in the biz), talks about his passion for the core mission of credit unions — serving the underserved. He explains how proper management can reduce chargeoffs and help members…Read more A Tale of Two Loans: Why You Are Marketing Your Loan Products Incorrectly – Podcast
Melina Young, Director of Marketing and Brand at Verity Credit Union and one of CUES’ 15 Top Next Credit Union Execs, discusses how Verity is engaging their members by being hyper-local. She presents a positive way to view large competitors and reminds us…Read more Engaging Members by Getting Hyper Local – Podcast