A lot has changed since the 1990s. Back then, websites functioned much like digital flyers — static pages that described a company and its services, perhaps with a few links to more static pages with further information.
Now websites are a tangle of stories, information, multimedia, transactional services … the list goes on and on.
There is now so much people can do online that building or restructuring a website has become an onerous, intimidating task.
Is your website up to today’s new standards? Are you meeting consumers’ elevated expectations? How do you determine what your website really needs and what are just nice-to-have, but unnecessary, add-ons?