What could be more important for a business than having engaged employees? In the second survey type in our six-part series on Survey Strategies to Grow Your Business, we explore one of the best tools to understand how to increase employee engagement, Gallup Q12 survey. This approach comes from the good folks over at Gallup, and their brief 12-question survey is easy to deliver and comes based on massive amounts of research into what factors lead to engaged employees. Gallup went through thousands of employee surveys to find the twelve that most strongly correlated with employee engagement, which in turn leads to increased employee retention, profitability and revenue growth.
Gallup describes the research behind the survey:
“The instrument was the result of hundreds of focus groups and interviews. Researchers found that there were 12 key expectations, that when satisfied, form the foundation of strong feelings of engagement. So far 87,000 work units and 1.5 million employees have participated in the Q12 instrument.”
Gallup uses the Q12 as a semi-annual employee engagement index – a random sampling of employees across the country.
The engagement index slots people into three categories:
- Engaged: employees who work with passion and feel a profound connection to their company. They drive innovation and move the organization forward.
- Not-Engaged: employees that are essentially “checked out.” They are sleepwalking through their workday. They are putting in time, but not enough energy or passion into their work.
- Actively Disengaged: employees that aren’t just unhappy at work; they’re busy acting out their unhappiness. Every day, these workers undermine what their engaged co-workers accomplish.
The results of the latest engagement index found the North American worker population divided up as follows:
- Engaged employees – 28%
- Not-engaged employees – 54%
- Actively Disengaged – 17%
This is absolutely astonishing! Think about this: over 70% of all workers are either underperforming or actively sabotaging the work of their company and co-workers.
The twelve questions that comprise the Gallup Q12 are:
- Do you know what is expected of you at work?
- Do you have the materials and equipment to do your work right?
- At work, do you have the opportunity to do what you do best every day?
- In the last seven days, have you received recognition or praise for doing good work?
- Does your supervisor, or someone at work, seem to care about you as a person?
- Is there someone at work who encourages your development?
- At work, do your opinions seem to count?
- Does the mission/purpose of your company make you feel your job is important?
- Are your associates (fellow employees) committed to doing quality work?
- Do you have a best friend at work?
- In the last six months, has someone at work talked to you about your progress?
- In the last year, have you had opportunities to learn and grow?
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