PixelSpoke CEO Cameron Madill speaking at BLD PNW

7 Ways to Help Build the B Ecosystem: Takeaways from BLD PNW 2019

At PixelSpoke, we are very proud of our B Corp status. We are also proud of our CEO, Cameron Madill, for his role in building B Local PDX, a group of Certified B Corporations from Oregon & Southwest Washington working to foster and deepen connections among organizations in our region who share our purpose and passion for using business as … Continue reading

PixelSpoke's Cameron Madill Featured in Portland Business Journal

Our CEO Cameron is off using business as a force for good again, in true B Corps style. He was quoted by the Portland Business Journal in an article about the work he’s doing with the Portland B Local Board. The Portland B Local Board’s mission is to help provide resources and community support to help Portland B Corps maximize the … Continue reading

Holiday Highlights: Podcast Review

It’s 2016! You might still be turning 5s into 6s when you write the date, and you might have missed a few podcasts during the last few weeks (or as we like to call them, the holiday haze days). In case any of them slipped by you, we’ve whipped up a handy guide to what we were up to. Take … Continue reading

Why Credit Unions should ❤ B Corporations

Right now I’m seeing intersections between my passions for B Corporations and credit unions every day, and so I decided it was time to share. Last year I wrote about Why PixelSpoke became a B Corporation, but I have since realized that I failed to talk about the connection between our biggest client group (credit unions) and B Corporations themselves. A quick primer: B Corporations … Continue reading

The “Help Me Help You” Guide to Creative Credit Union Referrals

Most of us can remember that scene from “Jerry Maguire” where Jerry is pleading “Help me help you!” Jerry had been asking Rod to do more PR work, and Rod had just turned him down, leading Jerry into a fit of yelling and kicking the wall. Rod tells him to calm down and talk to him, which is when Jerry … Continue reading

The Princess Buttercup Guide to Creative Services RFPs

Remember the scene from The Princess Bride after Westley has rescued the Princess Buttercup from the lightning sand? It goes like this… Buttercup: “We’ll never succeed. We may as well die here.” Westley: “No, no. We have already succeeded. I mean, what are the three terrors of the Fire Swamp? One, the flame spurt – no problem. There’s a popping … Continue reading

Why we became a B Corp (and why you should too)

Have you heard of B Corps? It’s a new movement in business that has the audacious goal to redefine success in business. While young, this movement has had a tremendous reach already and includes over 1,000 companies, including well-known companies like Ben & Jerry’s, Patagonia, and Portland’s own New Seasons. This movement is designed to address a fundamental flaw in our capitalist system. This … Continue reading

The 3 Principles of Effective Marketing

“What’s the difference between successful and unsuccessful people?” I had a business coach ask me that question a few years ago. And I was stumped. I waited for a minute, and then he finished his thought: “Successful people start their days by working on the thing they least want to do. Unsuccessful people do the opposite.” Now I got it. He … Continue reading

The 3 Habits of Highly Ineffective Marketers

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” The famous philosopher Aristotle wrote this over 2,300 years ago. What he forgot to add was this: “…and mediocrity, then, is also a habit. Even worse than eating fast food!” He probably wouldn’t have added the part about fast food, since McDonalds hadn’t yet arrived … Continue reading

Humor and Marketing

Studies have shown that a typical small child laughs four hundred times a day. The average adult? Seventeen. If we can find a way to use humor appropriately in our marketing efforts, we can reap big dividends, bringing some cheer into our customers otherwise stressful and harried days. Here are five excellent examples of companies that used humor in their … Continue reading

Hannah talking on the phone