Marketing

Marketing with Passion AND Effectiveness: Part 1

Laura shares her lessons from her innovative “Dreams” marketing campaign that gave the members who bank at 1st Financial a voice, how her credit union has become more profitable by avoiding loans that are A credit rated, and why empathy, vulnerability, and a distaste for the word “no” fuel her marketing philosophy. Cameron’s Top Four Takeaways: Give the people who bank here … Continue reading

Confessions of a Credit Union Strategic Planner — Podcast

Jim This, a strategic planner with over 20 years experience guiding credit unions in their strategic thinking, offers his insights about how to create a remarkable member experience, why being small is not the same thing as being local, marketing to millennials, and specific examples of credit unions that have created breakthrough strategies. Cameron’s Top Takeaways: It’s easier to advertise for rates than service. … Continue reading

A Tale of Two Loans: Why You Are Marketing Your Loan Products Incorrectly – Podcast

Randy Thompson, CEO of TCT Risk Solutions (and one of the nicest guys in the biz), talks about his passion for the core mission of credit unions — serving the underserved. He explains how proper management can reduce chargeoffs and help members improve their credit score, and how to effectively outsource compliance so you can focus on the good stuff. … Continue reading

5 Ways Your Website Should Perform Like a Digital Branch

A lot has changed since the 1990s. Back then, websites functioned much like digital flyers — static pages that described a company and its services, perhaps with a few links to more static pages with further information. Now websites are a tangle of stories, information, multimedia, transactional services … the list goes on and on. There is now so much people … Continue reading

Holiday Highlights: Podcast Review

It’s 2016! You might still be turning 5s into 6s when you write the date, and you might have missed a few podcasts during the last few weeks (or as we like to call them, the holiday haze days). In case any of them slipped by you, we’ve whipped up a handy guide to what we were up to. Take … Continue reading

Creating a Blog People Want to Read: 5 Tips for Credit Unions

So your credit union has a blog. Good for you! But is anybody reading it? Statistics show us that blogs are good for business — when you continually create industry-specific content, your site will appear higher in search results and more external websites will link to yours, which means more prospective members find your website! That said, blogging is time … Continue reading

Experiential Marketing and The Long Tail – Podcast

Jeff Stephens, a leading expert on financial services branding, joins us to discuss his career in branding financial institutions. Jeff discusses how to market to your members using all 5 of the senses, how the long tail is changing financial institutions, and why differentiation is hard and necessary. Listen on: iTunes | SoundCloud

How to Win by Creating Raving Fans with Net Promoter Score – Podcast

Eric Gregg, a leading expert on NPS, discusses his insights on how credit unions can succeed with a Net Promoter Score® program — and how they can fail. Eric explains how to implement a service recovery program to delight unhappy members, his firm’s 2-1-1 process for making NPS drive results in your credit union, and how to connect loyalty drivers … Continue reading

Finding and Hitting the Marketing Bullseye for Credit Unions Part 2 – Podcast

Time for Part 2 of the conversation with Ron Shevlin, a leading research expert in credit unions and banks. He shares his theory of how credit unions can find and execute on a marketing bullseye. He also discusses what trust really means for a credit union, what you can learn from marriage counselors to become stickier with your members, and … Continue reading

Finding and Hitting the Marketing Bullseye for Credit Unions – Podcast

Ron Shevlin, a leading research expert in credit unions and banks, shares his theory of how credit unions can find and execute on a marketing bullseye. He also discusses what trust really means for a credit union, what you can learn from marriage counselors to become stickier with your members, and how the whole industry will need to transform to … Continue reading

Hannah talking on the phone