Marketing

Beyond Service and Low Fees: The Definitive Guide to Credit Union Cause Marketing

There are over 6,000 credit unions and over 5,000 community banks in the United States. What makes yours different from the rest? Credit unions consistently fall back on six generic brand “differentiators”: Friendly customer service Low fees Personal client relationships Local origins The credit union mission Community service But the truth is, while these qualities may differentiate your business from … Continue reading

Punk Rock Marketing: How a Business Can Stand Out and Build Raving Fans in a Commodity Industry — Podcast

What does punk rock have to do with marketing? Find out in this podcast with Jenelle Isaacson, CEO of Living Room Realty, one of the fastest growing real estate companies on the West Coast. Jenelle shares what she learned about marketing from being a punk rocker, how she gave up control to her agents to find the stories that resonated in … Continue reading

Best Practices are for Beginners: The Secrets of Website Optimization — Podcast

  Conversion rate optimization expert Jon MacDonald, founder of The Good, joins us to talk about the 3 biggest killers of website sales and how to let your members tell you how to sell them more online. Plus, hear why he thinks we are just beginning to understand how to make websites effective sales channels — for credit unions and for all … Continue reading

Marketing with Passion and Effectiveness: Part 2

There was so much great material in Laura Woods’ interview that we just couldn’t cut it down! We split it into two podcasts, and we’re excited to share Part Two with you today. With more of her trademark fire, today Laura discusses why “empathy is everything,” how credit unions can share their “why” in the most effective way, and the … Continue reading

Marketing with Passion AND Effectiveness: Part 1

Laura shares her lessons from her innovative “Dreams” marketing campaign that gave the members who bank at 1st Financial a voice, how her credit union has become more profitable by avoiding loans that are A credit rated, and why empathy, vulnerability, and a distaste for the word “no” fuel her marketing philosophy. Cameron’s Top Four Takeaways: Give the people who bank here … Continue reading

Confessions of a Credit Union Strategic Planner — Podcast

Jim This, a strategic planner with over 20 years experience guiding credit unions in their strategic thinking, offers his insights about how to create a remarkable member experience, why being small is not the same thing as being local, marketing to millennials, and specific examples of credit unions that have created breakthrough strategies. Cameron’s Top Takeaways: It’s easier to advertise for rates than service. … Continue reading

A Tale of Two Loans: Why You Are Marketing Your Loan Products Incorrectly – Podcast

Randy Thompson, CEO of TCT Risk Solutions (and one of the nicest guys in the biz), talks about his passion for the core mission of credit unions — serving the underserved. He explains how proper management can reduce chargeoffs and help members improve their credit score, and how to effectively outsource compliance so you can focus on the good stuff. … Continue reading

5 Ways Your Website Should Perform Like a Digital Branch

A lot has changed since the 1990s. Back then, websites functioned much like digital flyers — static pages that described a company and its services, perhaps with a few links to more static pages with further information. Now websites are a tangle of stories, information, multimedia, transactional services … the list goes on and on. There is now so much people … Continue reading

Holiday Highlights: Podcast Review

It’s 2016! You might still be turning 5s into 6s when you write the date, and you might have missed a few podcasts during the last few weeks (or as we like to call them, the holiday haze days). In case any of them slipped by you, we’ve whipped up a handy guide to what we were up to. Take … Continue reading

Creating a Blog People Want to Read: 5 Tips for Credit Unions

So your credit union has a blog. Good for you! But is anybody reading it? Statistics show us that blogs are good for business — when you continually create industry-specific content, your site will appear higher in search results and more external websites will link to yours, which means more prospective members find your website! That said, blogging is time … Continue reading

Hannah talking on the phone