Marketing

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Why Millennials and Traditional Marketing Methods Don’t Mix

With Millennials spanning two decades of age, it’s almost impossible to describe them as a homogenous group, but there is one thing almost all Millennials have in common — debt, and a lot of it. Millennials in the U.S. are burdened not only by student loans and skyrocketing rent, but by the $17 trillion debt the U.S. government is carrying. … Continue reading

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3 Spectacular Cause Marketing Fails — And How Your Credit Union Can Do Better

Cause marketing should be a win-win. You support a worthy cause while generating positive PR for your company. What could possibly go wrong? A lot, as it turns out. These three major companies messed up so spectacularly that you’ve probably heard of at least one, if not all, of the following PR nightmares. But don’t let these fails scare you … Continue reading

Punk Rock Marketing: How a Business Can Stand Out and Build Raving Fans in a Commodity Industry — Podcast

What does punk rock have to do with marketing? Find out in this podcast with Jenelle Isaacson, CEO of Living Room Realty, one of the fastest growing real estate companies on the West Coast. Jenelle shares what she learned about marketing from being a punk rocker, how she gave up control to her agents to find the stories that resonated in … Continue reading

Best Practices are for Beginners: The Secrets of Website Optimization — Podcast

  Conversion rate optimization expert Jon MacDonald, founder of The Good, joins us to talk about the 3 biggest killers of website sales and how to let your members tell you how to sell them more online. Plus, hear why he thinks we are just beginning to understand how to make websites effective sales channels — for credit unions and for all … Continue reading

Marketing with Passion and Effectiveness: Part 2

There was so much great material in Laura Woods’ interview that we just couldn’t cut it down! We split it into two podcasts, and we’re excited to share Part Two with you today. With more of her trademark fire, today Laura discusses why “empathy is everything,” how credit unions can share their “why” in the most effective way, and the … Continue reading

Marketing with Passion AND Effectiveness: Part 1

Laura shares her lessons from her innovative “Dreams” marketing campaign that gave the members who bank at 1st Financial a voice, how her credit union has become more profitable by avoiding loans that are A credit rated, and why empathy, vulnerability, and a distaste for the word “no” fuel her marketing philosophy. Cameron’s Top Four Takeaways: Give the people who bank here … Continue reading

Confessions of a Credit Union Strategic Planner — Podcast

Jim This, a strategic planner with over 20 years experience guiding credit unions in their strategic thinking, offers his insights about how to create a remarkable member experience, why being small is not the same thing as being local, marketing to millennials, and specific examples of credit unions that have created breakthrough strategies. Cameron’s Top Takeaways: It’s easier to advertise for rates than service. … Continue reading

A Tale of Two Loans: Why You Are Marketing Your Loan Products Incorrectly – Podcast

Randy Thompson, CEO of TCT Risk Solutions (and one of the nicest guys in the biz), talks about his passion for the core mission of credit unions — serving the underserved. He explains how proper management can reduce chargeoffs and help members improve their credit score, and how to effectively outsource compliance so you can focus on the good stuff. … Continue reading

5 Ways Your Website Should Perform Like a Digital Branch

A lot has changed since the 1990s. Back then, websites functioned much like digital flyers — static pages that described a company and its services, perhaps with a few links to more static pages with further information. Now websites are a tangle of stories, information, multimedia, transactional services … the list goes on and on. There is now so much people … Continue reading

Holiday Highlights: Podcast Review

It’s 2016! You might still be turning 5s into 6s when you write the date, and you might have missed a few podcasts during the last few weeks (or as we like to call them, the holiday haze days). In case any of them slipped by you, we’ve whipped up a handy guide to what we were up to. Take … Continue reading

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