Marketing

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The Relevant Credit Union: How to Define Your Target Market

Cameron Madill talks to Ben Stangland and Charlotte Boutz-Connell of Weber Marketing about how credit unions can define their target markets to stay relevant, competitive, and differentiated after a century of mergers and growth. Tune in to learn why it’s important to know who to say “no” to, how to discover life events that cause members to be open to … Continue reading

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Mortgages for the People

Jack Baker, director of the mortgage center at the CDCU, joins us to talk about the opportunity to do well by doing good when you provide mortgages to the over 11 million undocumented immigrants in the U.S. He shares how you can eliminate the risk to your credit union while providing great rates, the impact the new administration’s actions will … Continue reading

Branch of credit union

The Digital Branch

It’s easy to focus on the brick and mortar branches of your credit union, but the truth is, your website is one of your most important branches — it’s where most people will go to learn about your credit union, research products, and, in many cases, join, open accounts, and take out loans. We call it The Digital Branch. We … Continue reading

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Six Questions Credit Unions Should Ask When Selecting a Cause Marketing Partner

Credit unions have long been known for their history of community service, which typically involves donating money or employee time to a local charity. But cause marketing is different — it’s a two-way street. Charities are not passive beneficiaries of your generosity, and they expect more from your partnership than a check. A cause marketing partnership is a marriage, of … Continue reading

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Why Millennials and Traditional Marketing Methods Don’t Mix

With Millennials spanning two decades of age, it’s almost impossible to describe them as a homogenous group, but there is one thing almost all Millennials have in common — debt, and a lot of it. Millennials in the U.S. are burdened not only by student loans and skyrocketing rent, but by the $17 trillion debt the U.S. government is carrying. … Continue reading

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3 Spectacular Cause Marketing Fails — And How Your Credit Union Can Do Better

Cause marketing should be a win-win. You support a worthy cause while generating positive PR for your company. What could possibly go wrong? A lot, as it turns out. These three major companies messed up so spectacularly that you’ve probably heard of at least one, if not all, of the following PR nightmares. But don’t let these fails scare you … Continue reading

Beyond Service and Low Fees: The Definitive Guide to Credit Union Cause Marketing

There are over 6,000 credit unions and over 5,000 community banks in the United States. What makes yours different from the rest? Credit unions consistently fall back on six generic brand “differentiators”: Friendly customer service Low fees Personal client relationships Local origins The credit union mission Community service But the truth is, while these qualities may differentiate your business from … Continue reading

Punk Rock Marketing: How a Business Can Stand Out and Build Raving Fans in a Commodity Industry — Podcast

What does punk rock have to do with marketing? Find out in this podcast with Jenelle Isaacson, CEO of Living Room Realty, one of the fastest growing real estate companies on the West Coast. Jenelle shares what she learned about marketing from being a punk rocker, how she gave up control to her agents to find the stories that resonated in … Continue reading

Best Practices are for Beginners: The Secrets of Website Optimization — Podcast

  Conversion rate optimization expert Jon MacDonald, founder of The Good, joins us to talk about the 3 biggest killers of website sales and how to let your members tell you how to sell them more online. Plus, hear why he thinks we are just beginning to understand how to make websites effective sales channels — for credit unions and for all … Continue reading

Marketing with Passion and Effectiveness: Part 2

There was so much great material in Laura Woods’ interview that we just couldn’t cut it down! We split it into two podcasts, and we’re excited to share Part Two with you today. With more of her trademark fire, today Laura discusses why “empathy is everything,” how credit unions can share their “why” in the most effective way, and the … Continue reading