Marketing

Site Study: Mountain America Credit Union

Mountain America Credit Union opened its doors in the 1930s with a simple goal: to guide members toward financial success. Today, they do this through a combination of affordable products, friendly service, community involvement, financial education, and an impressive suite of digital tools and resources. Here, we review www.macu.com to highlight what Mountain America is doing well, and how you can … Continue reading

Website Makeover: Strata Credit Union

We are excited to celebrate the launch of Strata Credit Union’s new and improved website! Formerly Kern Federal Credit Union, Strata was looking for more than a name change. The team felt that their former website didn’t speak to Strata’s evolving target market in Kern County, CA, nor did it offer a seamless or particularly memorable online experience. Here are … Continue reading

PenFed Featured Image

Site Study: PenFed Credit Union

Established in 1935, Pentagon Federal Credit Union, or PenFed, is one of America’s steadiest and strongest financial institutions, even beyond the category of credit unions. With more than 1.7 million members, in all 50 states and several US territories, and over $24 billion in assets, PenFed is committed to helping their members ‘do better’ through their shared beliefs in both … Continue reading

puzzle pieces

6 Questions Credit Unions Should Ask When Selecting a Cause Marketing Partner

This piece was originally published in CUInsight on Feb 12, 2019. Credit unions have long been known for their history of community service, which typically involves donating money or employee time to a local charity. But cause marketing is different — it’s a two-way street. Charities are not passive beneficiaries of your generosity, and they expect more from your partnership … Continue reading

Site Study - Bank of America

Site Study: Bank of America

As one of the largest banks in the world, Bank of America has the benefit of a big marketing budget and all the digital bells and whistles that come with it. But its size also presents some unique challenges. Here’s our breakdown of some things their site does well and some things it can improve:   Highlights   Clear, modern design … Continue reading

Missoula FCU Website

Website Makeover: Missoula FCU

We are excited to announce the launch of the new and improved missoulafcu.org! The team at Missoula FCU lives and breathes its values: Together We Own, Together We Include, Together We Empower, and Together We Matter. But the old website, with run-of-the-mill product pages and promotional clutter, didn’t differentiate it from any other institution that claims core values. Here are … Continue reading

Site Study - BECU

Site Study: BECU

BECU was started during the Great Depression by Boeing employees who wanted to help folks buy the tools they needed to work. The credit union is still known today for its philosophy of “people helping people,” and its brand is widely admired in the credit union industry. Here, we review its website to highlight what BECU does well, where there … Continue reading

Digital Transformation

A Digital Branch Case Study: How Webster First Got Digital to Outperform its Physical Branches

There’s a lot of talk about “digital transformation” in the financial services industry, but what does that actually look like in practice? John Cournoyer, VP of Marketing at Webster First Federal Credit Union in Massachusetts, joins us to talk about the challenges and opportunities of their ambitious digital strategy. Top 3 Key Takeaways: Make sure you are using an apples-to-apples … Continue reading

The Cooperative Way

How Credit Unions Can Use the Cooperative Model to Win: Adam Schwartz, Owner of The Cooperative Way

Adam Schwartz, owner of The Cooperative Way, joins us to talk about why he thinks cooperatives are the best business model on the planet, what their competitive advantages are, and how to use the 7 cooperatives principles in your credit union. Cameron’s Key Takeaways: The core advantage of the cooperative business model is the alignment of interests; the core disadvantage … Continue reading

jill castilla

How to Turn Around a Struggling Community Bank: Jill Castilla, CEO of Citizens Bank of Edmond

Jill Castilla, the 2017 ABA Community Banker of the Year, joins us to talk about how she turned around a struggling bank through creating goodness in her community, how to implement innovative social media practices, why your ego is not your amigo, and how she is positioning her institution to be relevant for its next 110 years. Top 5 Takeaways: … Continue reading

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