The Remarkable Credit Union
Marketing with Passion AND Effectiveness: Part 1
Laura shares her lessons from her innovative “Dreams” marketing campaign that gave the members who bank at 1st Financial a voice, how her credit union has become more profitable by avoiding loans that are A credit rated, and why empathy, vulnerability, and a…Read more Marketing with Passion AND Effectiveness: Part 1
Discover What Members Really Want – Podcast
Tansley Stearns, Chief Impact Officer at Filene Research Institute, joins the podcast to discuss the importance of live observational research in discovering what members really want. You’ll learn about a metric that may be more predictive than NPS, why Tansley believes iteration…Read more Discover What Members Really Want – Podcast
Confessions of a Credit Union Strategic Planner — Podcast
Jim This, a strategic planner with over 20 years experience guiding credit unions in their strategic thinking, offers his insights about how to create a remarkable member experience, why being small is not the same thing as being local, marketing to millennials, and specific examples…Read more Confessions of a Credit Union Strategic Planner — Podcast
Engaging Members by Getting Hyper Local – Podcast
Melina Young, Director of Marketing and Brand at Verity Credit Union and one of CUES’ 15 Top Next Credit Union Execs, discusses how Verity is engaging their members by being hyper-local. She presents a positive way to view large competitors and reminds us…Read more Engaging Members by Getting Hyper Local – Podcast
Experiential Marketing and The Long Tail – Podcast
Jeff Stephens, a leading expert on financial services branding, joins us to discuss his career in branding financial institutions. Jeff discusses how to market to your members using all 5 of the senses, how the long tail is changing financial institutions, and…Read more Experiential Marketing and The Long Tail – Podcast
How Trailhead Credit Union Became Remarkable – Podcast
Kim Faucher, VP of Marketing at Trailhead Credit Union, shares her story of how a small, struggling, and unremarkable credit union transformed itself into the darling of the industry, reversed years of negative growth, and became a model of member engagement and…Read more How Trailhead Credit Union Became Remarkable – Podcast