Google Analytics. Whether you love it, loathe it, or fall somewhere in between, your credit union likely relies on it to understand your members and how they interact with your website, digital campaigns, and online tools. This resource has evolved over time—Universal…Read more Is Your Credit Union Ready for the Biggest Google Analytics Update in a Decade?
At one time, there were over 9,000 Blockbuster Video stores. Today, just one remains. It happens to be in my home state of Oregon, just a few hours away. If you were born in the 2000s, you might not remember the days…Read more How Credit Unions Can be the Netflix of Crypto and Blockchain
Everywhere you look, you’re encouraged to follow the data, rely on the data, listen to the data. We get it. Data is an incredibly valuable and powerful tool. It can make a huge difference in your credit union’s ability to attract new…Read more Want to Be a Data-Driven Credit Union? Start With Your Culture.
If you’re like most of us, you find cryptocurrency a bit… well, cryptic. While we’re intrigued, we’re also uncertain—and even moreso after the recent crypto crash. Credit unions have been watching from the sidelines, knowing that the financial sector will, and already…Read more Cryptocurrency and Credit Unions: Where to Start?
We often associate “innovation” with paradigm-shifting breakthroughs that disrupt entire industries. But most of the time, innovation is incremental. Or as Ben Maxim, VP of Digital Strategy & Innovation at MSUFCU, puts it, innovation consists of changes made “day by day, making…Read more Five Principles for Creating a Culture of Innovation
It’s hard to say if credit unions are “winning” when it comes to financial coaching and education. There are certainly a lot of great resources out there, but are they inspiring behavior change? Are members proactively meeting with financial counselors? Are credit…Read more Reimagining Financial Education in the Human + Digital Era
This article originally appeared in CUInsight. Starbucks will let you pay for your Caramel Macchiato with it. Whole Foods is happy to accept it for that deli container of buckwheat pilaf. And Microsoft—a corporate granddaddy in the space— embraced it for some digital…Read more Answers to 5 Key Questions About Credit Unions and Cryptocurrency
This article first appeared in CUInsight.com and is Part IV of a four-part series about digital responsibility. Like all digital advancements, artificial intelligence (AI) has great potential and also poses great risks. Over the last few months, we’ve explored the emerging concept of…Read more Amidst all the Hype About AI, Are Credit Unions Weighing the Risks?
This article first appeared in CUInsight.com and is Part III of a four-part series about digital responsibility. Even not-for-profits need to pay the bills and grow revenues. But what happens when efforts to do so lead to outsourcing, interactive teller machines (ITMs)…Read more Digital Tools Can Save Your Credit Union Money—But Don’t Ignore the Economic Ramifications