Impact

puzzle pieces

6 Questions Credit Unions Should Ask When Selecting a Cause Marketing Partner

This piece was originally published in CUInsight on Feb 12, 2019. Credit unions have long been known for their history of community service, which typically involves donating money or employee time to a local charity. But cause marketing is different — it’s a two-way street. Charities are not passive beneficiaries of your generosity, and they expect more from your partnership … Continue reading

Wind turbine in a field

The Themed Credit Union: The Launch of the Clean Energy Credit Union

In this episode we discuss the 3-year journey from concept to launch of the Clean Energy Credit Union, a credit union entirely focused on clean energy loans. Blake Jones, the founding board chair, discusses their innovative strategy for growth despite being unable to raise capital, their unique partnership with a national non-profit, and how they are focusing on consumer passions … Continue reading

Jim Morrell

Living the Cooperative Principles

Jim Morrell, CEO of Peninsula Credit Union in Washington State, talks about what he learned by being a Division 1 basketball referee, how he drives innovation at his credit union, and how working with a credit union in Zimbabwe informed his business and impact strategy. Cameron’s Key Takeaways Listen, serve, educate, and care. Always. Three of the cooperative principles deal … Continue reading

Hannah talking on the phone