Guest Post

Technology & Anxiety: When Automation Isn’t a Good Thing

This piece, written by our CEO Cameron Madill, was originally published in the Credit Union Times. When was the last time you felt anxious? You know the feeling: stomach churning, unable to focus, and pursued by a nebulous but frightening vision of the future. Okay, now that you’ve latched onto that feeling, let’s ask a second question: would you ever want … Continue reading

Guest post in Credit Union Times

6 Ways for Marketers to Leverage the Credit Union Operating Principles

This piece, written by our CEO Cameron Madill, was originally published in the Credit Union Times. Pop quiz: What are the Credit Union International Operating Principles? Hopefully you can name them, but chances are, many of your employees and members can’t. Having visited my fair share of credit union websites, I’ve found that they tend to focus disproportionately on the ways … Continue reading

3 Easy Ways for Credit Unions to Get Started with Marketing Automation

This post originally appeared in CU Insight. You’ve probably heard of marketing automation, and you may already be dabbling in it. But chances are, the prospect of implementing a comprehensive marketing automation strategy makes you feel overwhelmed. You’re not alone. According to the Digital Growth Institute, more than two-thirds of banks and credit unions don’t currently take advantage of automated marketing … Continue reading

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