Responsive Design Case Study: Online Job Application

Back in the good old days of 2010 when our client Prosum had us first build their online job search tool, there was no such thing as a tablet, and smartphones were so slow that people did the majority of their online job hunting from a desktop computer instead. A lot has changed in only four years, and we have seen … Continue reading

Easy Animation for Emails

Every so often we realize that an old technology can be effective in a new setting. In our last digital insight we looked at email-to-text, and this time we’ll look at how one of the worst design features of the early web has become a truly compelling tool for engaging emails and content marketing. I’m speaking about animated GIFs. Remember seeing images … Continue reading

Designing for the Extremes

OXO is a company that is beloved throughout the world for making kitchenware that is a delight to use. They do for kitchens what Apple did for smart phones. They build products that people love through a simple concept called designing for extremes. To see how their products differ from standard kitchenware, take a look at these two potato peelers: … Continue reading

If you build it, they might go away

Try this: ask someone nearby to search the Internet for a piece of information—say, the cost of milk in Kansas. Now, without being creepy, watch that person find the answer. Did you notice the person’s eyes zipping around like a two-year-old after nap time? This is incredibly common, because it’s how people view the Web. No one reads it like … Continue reading

Website Feedback Surveys: Surveys that Matter #5

There are a number of great tools that you can install on your website to gather data on what is and what is not working on your site.  In this article, we’ll look at my favorite.  This is the fifth survey type in our six-part series on Survey Strategies to Grow Your Business. The insights from a good website visitor survey … Continue reading

Educational Customer Research: Surveys that Matter #4

One of the best ways to engage your market can be to create original research they can use to improve their businesses or personal lives.  In the fourth survey type in our six-part series on Survey Strategies to Grow Your Business, we explore a strategy to engage your customers by developing original research to benefit them. As noted by Robert Cialdini … Continue reading

Test that headline! Surveys That Matter #3

Study after study has shown that headlines are the most important part of any individual marketing effort, whether it’s on a website, a landing page, an email piece or other communications effort.  But how exactly do you figure out what the right headline is?  Our ideal customers rarely pick the headline those inside the company would pick.  In the third … Continue reading

Gallup Q12 Employee Engagement Survey: Surveys that Matter #2

What could be more important for a business than having engaged employees?  In the second survey type in our six-part series on Survey Strategies to Grow Your Business, we explore one of the best tools to understand how to increase employee engagement, Gallup Q12 survey.  This approach comes from the good folks over at Gallup, and their brief 12-question survey is … Continue reading

Net Promoter Score: Top Survey Mistakes, Principles of Success and How to Become Customer-Centric

In our article on Net Promoter Score, we covered how The Ultimate Question can help companies to increase customer loyalty and profits.  Today we are going to add some additional tips on the most common mistakes made, the principles of successfully using NPS in your company, and the steps to becoming a customer-centric company. Top 10 Customer Satisfaction Survey Mistakes

Net Promoter Score (NPS): Surveys that Matter #1

While most customer satisfaction surveys are long and deliver minimal business results, there is a well researched and proven format called Net Promoter Score (NPS) that is designed to help businesses efficiently and regularly get critical feedback from their customers to drive increased customer loyalty and profitability.  This is the first of a six-part series on Survey Strategies to Grow Your … Continue reading

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