Culture

PixelSpoke CEO Cameron Madill speaking at BLD PNW

7 Ways to Help Build the B Ecosystem: Takeaways from BLD PNW 2019

At PixelSpoke, we are very proud of our B Corp status. We are also proud of our CEO, Cameron Madill, for his role in building B Local PDX, a group of Certified B Corporations from Oregon & Southwest Washington working to foster and deepen connections among organizations in our region who share our purpose and passion for using business as … Continue reading

PixelSpoke's Cameron Madill Featured in Portland Business Journal

Our CEO Cameron is off using business as a force for good again, in true B Corps style. He was quoted by the Portland Business Journal in an article about the work he’s doing with the Portland B Local Board. The Portland B Local Board’s mission is to help provide resources and community support to help Portland B Corps maximize the … Continue reading

Engaging Members by Getting Hyper Local – Podcast

Melina Young, Director of Marketing and Brand at Verity Credit Union and one of CUES’ 15 Top Next Credit Union Execs, discusses how Verity is engaging their members by being hyper-local. She presents a positive way to view large competitors and reminds us that we can avoid day-to-day doldrums and make more authentic connections by focusing on the “why.” Listen on: … Continue reading

Don't think your bank or credit union can be funny? Think again!

What was the last thing that made you laugh out loud? We remember what makes us laugh or smile. We often recount (somewhat less funny) versions of laughter-inducing events to our family, friends, and coworkers. It’s no wonder, then, that Super Bowl advertisers trip over one another in an attempt to make their 100+ million viewers laugh. Budweiser has it … Continue reading

Multi-screen Online Dating

Have you ever tried online dating? I’m only mildly embarrassed to say I have. It’s a weird, weird, weird world that can teach us a lot about our customers in the new multi-screen world.In this world, people try to find someone they want to go on a date with based purely on online information. Unfortunately, the sources of information are … Continue reading

New Uses for Old Technology

Email + Text = Responsiveness Ever heard this phrase from a prospective buyer about a company they are considering? “If this is how they are to work with before I’ve given them my money, I can only imagine what it will be like after I sign a contract.” One of our company goals for 2014 is to respond to all sales … Continue reading

Humor and Marketing

Studies have shown that a typical small child laughs four hundred times a day. The average adult? Seventeen. If we can find a way to use humor appropriately in our marketing efforts, we can reap big dividends, bringing some cheer into our customers otherwise stressful and harried days. Here are five excellent examples of companies that used humor in their … Continue reading

The Zero Moment of Truth

Back in 2005, The Wall Street Journal ran a front page article on the First Moment of Truth (FMOT), about how the first seven seconds after a shopper found a product on the shelf were critical to their buying decision. Proctor & Gamble thought this concept was so important that they reorganized their marketing around a buyer’s journey that looked … Continue reading

Selling with Stories

In his recent book, The Storytelling Animal, Jonathan Gottschall describes how stories are at the heart of what makes us human. It is all too easy to focus on the specific features and benefits of our product or service and forget how to connect that with our prospect’s emotions. People buy on emotions and they rationalize their decision with logic … Continue reading

The Content Avalanche

Back in 2010, the CEO of Google said that we create as much information in two days as we did from the dawn of civilization up until 2003. Think about that for a minute. Every…two…days. A few more content statistics: Each day, over 1 million new blog posts are created on WordPress Every minute, over 72 hours of new video … Continue reading

Hannah talking on the phone