Credit Unions & Community Banks

A photo of cheerful family sitting on sofa at brightly lit home. Happy parents are playing with son in living room. They are in casuals.

Mortgages for the People

Jack Baker, director of the mortgage center at the CDCU, joins us to talk about the opportunity to do well by doing good when you provide mortgages to the over 11 million undocumented immigrants in the U.S. He shares how you can eliminate the risk to your credit union while providing great rates, the impact the new administration’s actions will … Continue reading

Jim Morrell

Living the Cooperative Principles

Jim Morrell, CEO of Peninsula Credit Union in Washington State, talks about what he learned by being a Division 1 basketball referee, how he drives innovation at his credit union, and how working with a credit union in Zimbabwe informed his business and impact strategy. Cameron’s Key Takeaways Listen, serve, educate, and care. Always. Three of the cooperative principles deal … Continue reading

Branch of credit union

The Digital Branch

It’s easy to focus on the brick and mortar branches of your credit union, but the truth is, your website is one of your most important branches — it’s where most people will go to learn about your credit union, research products, and, in many cases, join, open accounts, and take out loans. We call it The Digital Branch. We … Continue reading

Ben Morales

Innovation, Ethics, and Purpose: Why Payday Lending Matters to the Credit Union Mission

Ben Morales, CEO of QCash, joins us to talk about what it means to offer an alternative to payday lending. On this podcast, he shares his unique perspective on why members need these sorts of loans, how a credit union can think about payday lending from a strategy, branding, and financial wellness standpoint, and why a 60-second approval process was … Continue reading

puzzle pieces

Six Questions Credit Unions Should Ask When Selecting a Cause Marketing Partner

Credit unions have long been known for their history of community service, which typically involves donating money or employee time to a local charity. But cause marketing is different — it’s a two-way street. Charities are not passive beneficiaries of your generosity, and they expect more from your partnership than a check. A cause marketing partnership is a marriage, of … Continue reading

Mother and daughter

Why Millennials and Traditional Marketing Methods Don’t Mix

With Millennials spanning two decades of age, it’s almost impossible to describe them as a homogenous group, but there is one thing almost all Millennials have in common — debt, and a lot of it. Millennials in the U.S. are burdened not only by student loans and skyrocketing rent, but by the $17 trillion debt the U.S. government is carrying. … Continue reading

Roll On Seattle Photo Contest

3 Spectacular Cause Marketing Fails — And How Your Credit Union Can Do Better

Cause marketing should be a win-win. You support a worthy cause while generating positive PR for your company. What could possibly go wrong? A lot, as it turns out. These three major companies messed up so spectacularly that you’ve probably heard of at least one, if not all, of the following PR nightmares. But don’t let these fails scare you … Continue reading

Young male teen skateboarding

Marketing to Millennials — Wisdom from an Action Sports Expert

Mark Lewman, Executive Creative Director of a design agency that works with brands like Nike, joins us to talk about the 3 things that Millennials want from brands they work with (hint: it’s not better prices, though that doesn’t hurt), why authenticity is so important, and what you can learn from skateboard marketing. Cameron’s Key Takeaways Be authentic! Make it … Continue reading

Three young adults smiling

Connecting the Heart and Mind: How The Disney Way and Community Impact Guide CoastHills Credit Union’s Strategy

Jeff York, CEO of $940M CoastHills Credit Union, joins us to talk about what he learned from working at Walt Disney’s company credit union about delighting members, how he thinks about community impact (hint: it’s not just writing checks), and how he connects to members’ hearts and minds to create engagement. Top 3 Takeaways Say hello! Have a greeter at the branch to … Continue reading

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Beyond Service and Low Fees: The Definitive Guide to Credit Union Cause Marketing

There are over 6,000 credit unions and over 5,000 community banks in the United States. What makes yours different from the rest? Credit unions consistently fall back on six generic brand “differentiators”: Friendly customer service Low fees Personal client relationships Local origins The credit union mission Community service But the truth is, while these qualities may differentiate your business from … Continue reading