Author: Kyle Fillo

Site Study: Alliant Credit Union

With over 80 years of history, 450,000 members, and more than $11 billion in assets, Alliant Credit Union is not only the largest credit union in Illinois, but one of the largest in the nation. Perhaps, then, it comes as no surprise that Alliant’s website looks pretty and offers a streamlined user experience. In an industry where differentiation can prove … Continue reading

How Credit Unions are Like Farmers Markets: Ty Robbins of People’s Trust FCU

Ever paid a premium for those small, juicy farmers market strawberries, rather than the giant, pale strawberries you typically find in the grocery store? According to Ty Robbins, CIO of People’s Trust FCU, credit unions offer the financial equivalent of farmers market strawberries, with one crucial difference. He joins our podcast to share his passion for using cooperative principles and … Continue reading

Site Study: Mountain America Credit Union

Mountain America Credit Union opened its doors in the 1930s with a simple goal: to guide members toward financial success. Today, they do this through a combination of affordable products, friendly service, community involvement, financial education, and an impressive suite of digital tools and resources. Here, we review www.macu.com to highlight what Mountain America is doing well, and how you can … Continue reading

Website Makeover: Strata Credit Union

We are excited to celebrate the launch of Strata Credit Union’s new and improved website! Formerly Kern Federal Credit Union, Strata was looking for more than a name change. The team felt that their former website didn’t speak to Strata’s evolving target market in Kern County, CA, nor did it offer a seamless or particularly memorable online experience. Here are … Continue reading

WellQ

Wellness of Mind, Body, and Wallet: Allegacy FCU’s Transformational Wellness Program

Integrated healthcare is becoming a worldwide trend, and Allegacy FCU is taking it to the next level. Ashley Kohlrus, COO of Allegacy FCU, and Karen Sigmon-Smith, Managing Director of WellQ, join us to talk about their audacious plan to transform community health outcomes through an integrated membership model for health and financial wellness, along with the lessons learned along the … Continue reading

PenFed Featured Image

Site Study: PenFed Credit Union

Established in 1935, Pentagon Federal Credit Union, or PenFed, is one of America’s steadiest and strongest financial institutions, even beyond the category of credit unions. With more than 1.7 million members, in all 50 states and several US territories, and over $24 billion in assets, PenFed is committed to helping their members ‘do better’ through their shared beliefs in both … Continue reading

Ken Tomita

Bringing Humanity to Product: The Grovemade Story

Ken Tomita, co-founder and CEO of Grovemade, joins the podcast to talk about how his company brings humanity to product by understanding its customers on a personal level; how it leverages the four levels of customer engagement; and how financial institutions can expand beyond the commodity market. Key Insights and Takeaways   Never take your assumptions about who your customers … Continue reading

PixelSpoke's Cameron Madill Featured in Portland Business Journal

Our CEO Cameron is off using business as a force for good again, in true B Corps style. He was quoted by the Portland Business Journal in an article about the work he’s doing with the Portland B Local Board. The Portland B Local Board’s mission is to help provide resources and community support to help Portland B Corps maximize the … Continue reading

8 Strategies That Use Social Media (and not the other way around)

You can buy 500 Facebook likes for $5 with a simple Google search and a few minutes of your own time (see: fiverr.com and dozens of similar sites). A Google search for “Facebook zombie profiles” will show you the kinds of accounts that will make up that collection of 500 likes … not the sort of people you want associated with … Continue reading

Clarity Trumps Creativity in Email Marketing

A basic adage of email marketing is that if no one opens your email, they won’t be able to click on anything inside it.  So email subject lines are naturally critical to our success in communicating with our email database. AWeber recently conducted a fascinating study into what kinds of emails create engagement.  They sent 45,000 subscribers a series of … Continue reading

Hannah talking on the phone