Author: Cameron Madill

Digital Transformation

A Digital Branch Case Study: How Webster First Got Digital to Outperform its Physical Branches

There’s a lot of talk about “digital transformation” in the financial services industry, but what does that actually look like in practice? John Cournoyer, VP of Marketing at Webster First Federal Credit Union in Massachusetts, joins us to talk about the challenges and opportunities of their ambitious digital strategy. Top 3 Key Takeaways: Make sure you are using an apples-to-apples … Continue reading

The Cooperative Way

How Credit Unions Can Use the Cooperative Model to Win: Adam Schwartz, Owner of The Cooperative Way

Adam Schwartz, owner of The Cooperative Way, joins us to talk about why he thinks cooperatives are the best business model on the planet, what their competitive advantages are, and how to use the 7 cooperatives principles in your credit union. Cameron’s Key Takeaways: The core advantage of the cooperative business model is the alignment of interests; the core disadvantage … Continue reading

Website Makeover: Los Alamos National Bank

We are proud to showcase our latest website makeover, a website redesign for Los Alamos National Bank (LANB). LANB is an independent, local bank with roots that date back over 55 years. Here are few ways we helped them better tell their story and showcase their products.   Homepage The old homepage did little to differentiate LANB or bring it to … Continue reading

jill castilla

How to Turn Around a Struggling Community Bank: Jill Castilla, CEO of Citizens Bank of Edmond

Jill Castilla, the 2017 ABA Community Banker of the Year, joins us to talk about how she turned around a struggling bank through creating goodness in her community, how to implement innovative social media practices, why your ego is not your amigo, and how she is positioning her institution to be relevant for its next 110 years. Top 5 Takeaways: … Continue reading

Site Study: Umpqua Bank

When we ask our clients which financial websites they look to as inspiration for their own, Umpqua Bank’s website is one of the most commonly cited. We’re fans of the site too, so we’re taking a look at what makes it so popular and what could be done even better — and providing you with actionable steps to make Umpqua-inspired … Continue reading

Young curly-haired smiling woman withdraws money from an ATM in the city

In Members’ Minds: What We Can Learn from Observing Our Members

Cat Fitzgerald from Filene’s Digital Strategies group joins Cameron to discuss what she has learned from observing hundreds of tests of credit union members trying to sign up for products. Here’s a hint: like any good relationship, it should have the right amount of give and take.     Transcript:   Cameron – Hello and welcome to another episode of … Continue reading

Pendulum

The Pendulum: Democracy and Profits in Credit Unions

Lois Kitsch, National Program Director at the National Credit Union Foundation, joins us for a spirited conversation about the role of the 7 Cooperative Principles in credit unions today, how democracy and capitalism can overlap, and how to make your WHY your strategic differentiator.

People shaking hands

The Relevant Credit Union: How to Define Your Target Market

Cameron Madill talks to Ben Stangland and Charlotte Boutz-Connell of Weber Marketing about how credit unions can define their target markets to stay relevant, competitive, and differentiated after a century of mergers and growth. Tune in to learn why it’s important to know who to say “no” to, how to discover life events that cause members to be open to … Continue reading

little girl putting coin into Piggy Bank

The Activist Credit Union: How Can You Engage With the World?

In this episode, Cameron joins Steve Pagenstecher and Mary Vasquez of Point West Credit Union to chat about their top takeaways from the Federation CDCU Conference in September 2017. From the credit union mission to Child Savings Accounts to new perspectives on lending, you’re sure to hear something that will get you excited about the future of credit unions!

Wind turbine in a field

The Themed Credit Union: The Launch of the Clean Energy Credit Union

In this episode we discuss the 3-year journey from concept to launch of the Clean Energy Credit Union, a credit union entirely focused on clean energy loans. Blake Jones, the founding board chair, discusses their innovative strategy for growth despite being unable to raise capital, their unique partnership with a national non-profit, and how they are focusing on consumer passions … Continue reading

Hannah talking on the phone