Author: Cameron Madill

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Frugal Delight: How To Create Loyalty Through Simple Interactions

Katharine Nester is the Chief Product & Technology Officer at Ruby Receptionists, one of the 10 most admired companies in Oregon. She joined the podcast to talk about how businesses can turn simple transactions — digital and in person — into moments of magic that delight their customers, build loyalty, and increase profitability. Cameron’s Key Takeaways Delight is about anticipating … Continue reading

A photo of cheerful family sitting on sofa at brightly lit home. Happy parents are playing with son in living room. They are in casuals.

Mortgages for the People

Jack Baker, director of the mortgage center at the CDCU, joins us to talk about the opportunity to do well by doing good when you provide mortgages to the over 11 million undocumented immigrants in the U.S. He shares how you can eliminate the risk to your credit union while providing great rates, the impact the new administration’s actions will … Continue reading

Jim Morrell

Living the Cooperative Principles

Jim Morrell, CEO of Peninsula Credit Union in Washington State, talks about what he learned by being a Division 1 basketball referee, how he drives innovation at his credit union, and how working with a credit union in Zimbabwe informed his business and impact strategy. Cameron’s Key Takeaways Listen, serve, educate, and care. Always. Three of the cooperative principles deal … Continue reading

Branch of credit union

The Digital Branch

It’s easy to focus on the brick and mortar branches of your credit union, but the truth is, your website is one of your most important branches — it’s where most people will go to learn about your credit union, research products, and, in many cases, join, open accounts, and take out loans. We call it The Digital Branch. We … Continue reading

Ben Morales

Innovation, Ethics, and Purpose: Why Payday Lending Matters to the Credit Union Mission

Ben Morales, CEO of QCash, joins us to talk about what it means to offer an alternative to payday lending. On this podcast, he shares his unique perspective on why members need these sorts of loans, how a credit union can think about payday lending from a strategy, branding, and financial wellness standpoint, and why a 60-second approval process was … Continue reading

Young male teen skateboarding

Marketing to Millennials — Wisdom from an Action Sports Expert

Mark Lewman, Executive Creative Director of a design agency that works with brands like Nike, joins us to talk about the 3 things that Millennials want from brands they work with (hint: it’s not better prices, though that doesn’t hurt), why authenticity is so important, and what you can learn from skateboard marketing. Cameron’s Key Takeaways Be authentic! Make it … Continue reading

Three young adults smiling

Connecting the Heart and Mind: How The Disney Way and Community Impact Guide CoastHills Credit Union’s Strategy

Jeff York, CEO of $940M CoastHills Credit Union, joins us to talk about what he learned from working at Walt Disney’s company credit union about delighting members, how he thinks about community impact (hint: it’s not just writing checks), and how he connects to members’ hearts and minds to create engagement. Top 3 Takeaways Say hello! Have a greeter at the branch to … Continue reading

Punk Rock Marketing: How a Business Can Stand Out and Build Raving Fans in a Commodity Industry — Podcast

What does punk rock have to do with marketing? Find out in this podcast with Jenelle Isaacson, CEO of Living Room Realty, one of the fastest growing real estate companies on the West Coast. Jenelle shares what she learned about marketing from being a punk rocker, how she gave up control to her agents to find the stories that resonated in … Continue reading

Best Practices are for Beginners: The Secrets of Website Optimization — Podcast

  Conversion rate optimization expert Jon MacDonald, founder of The Good, joins us to talk about the 3 biggest killers of website sales and how to let your members tell you how to sell them more online. Plus, hear why he thinks we are just beginning to understand how to make websites effective sales channels — for credit unions and for all … Continue reading

Marketing with Passion and Effectiveness: Part 2

There was so much great material in Laura Woods’ interview that we just couldn’t cut it down! We split it into two podcasts, and we’re excited to share Part Two with you today. With more of her trademark fire, today Laura discusses why “empathy is everything,” how credit unions can share their “why” in the most effective way, and the … Continue reading