The Remarkable Credit Union
Site Study: BECU
BECU was started during the Great Depression by Boeing employees who wanted to help folks buy the tools they needed to work. The credit union is still known today for its philosophy of “people helping people,” and its brand is widely admired in the credit union industry. Here, we review its website to call out what BECU does well and … Continue reading →
How to Make Financial Education Relevant and Useful: John Lanza of MoneyMammals.com
John Lanza, financial education expert and Chief Mammal at MoneyMammals.com, joins the podcast to talk about why financial education should start early; how to make it fun, concrete, and experiential; and in what sense money might actually be able to buy happiness. Key Insights and Takeaways: It’s important to make financial education simple, concrete, and experiential from a young age. Marketers … Continue reading →
4 Ways Social Media Can Help Financial Marketers Celebrate Community
We wrote this piece for The Financial Brand, which features some great examples from our clients Trailhead Credit Union, DC Credit Union, Point West Credit Union, and Los Alamos National Bank. While nearly all companies know they need a social media presence, many banks and credit unions have not embraced social media enthusiastically. Consider, as a benchmark, that Twitter launched … Continue reading →
Site Study: Chase Bank
Chase Bank needs no introduction. Most everyone is familiar with this massive financial institution, which is currently the United States’ largest bank, with assets over $2.5 trillion. As one might expect, the Chase website is also massive, with hundreds of pages and a robust suite of features. There is a lot the Chase website does well, but as always, there … Continue reading →
7 Design Ideas Credit Unions Can Use to Amp Up Their Websites Now
PixelSpoke was recently featured in an article in The Financial Brand about design ideas that credit unions and community banks can use to improve their websites. Here’s more from Financial Brand editor, Bill Streeter: Most websites in retail banking are lagging behind other industries by at least five years. The experience is often clunky, and the design is typically dated. … Continue reading →
A Digital Branch Case Study: How Webster First Got Digital to Outperform its Physical Branches
There’s a lot of talk about “digital transformation” in the financial services industry, but what does that actually look like in practice? John Cournoyer, VP of Marketing at Webster First Federal Credit Union in Massachusetts, joins us to talk about the challenges and opportunities of their ambitious digital strategy. Top 3 Key Takeaways: Make sure you are using an apples-to-apples … Continue reading →
How to Avoid Mediocrity and Irrelevance: Cameron Madill on Well Capitalized Podcast
Our CEO Cameron Madill recently joined Josh Noble, Manager of Innovation at Unity Credit Union, Well Capitalized, a podcast for Canadian credit unions. Cameron and Josh discuss industry best practices, the importance of rallying for a cause, and how credit unions can truly differentiate themselves. Cameron touches on some interesting differences between Canadian and US credit unions, and gives examples … Continue reading →
Site Study: Simple Bank
Many financial websites are overwhelming, to say the least. Not so with Simple. True to its name, Simple keeps its website fresh and clean. It’s something of a palate cleanser after looking at the busy, promo-laden websites that seem to be the norm for most financial institutions. We’ve compiled some of the things Simple does best, plus a few minor … Continue reading →
How Credit Unions Can Use the Cooperative Model to Win: Adam Schwartz, Owner of The Cooperative Way
Adam Schwartz, owner of The Cooperative Way, joins us to talk about why he thinks cooperatives are the best business model on the planet, what their competitive advantages are, and how to use the 7 cooperatives principles in your credit union. Cameron’s Key Takeaways: The core advantage of the cooperative business model is the alignment of interests; the core disadvantage … Continue reading →
Website Makeover: Los Alamos National Bank
We are proud to showcase our latest website makeover, a website redesign for Los Alamos National Bank (LANB). LANB is an independent, local bank with roots that date back over 55 years. Here are few ways we helped them better tell their story and showcase their products. Homepage The old homepage did little to differentiate LANB or bring it to … Continue reading →