The Remarkable Credit Union
It Launched! NextMark Credit Union’s New Website is Here
We’re thrilled to announce the launch of NextMark’s new website! Formerly Fairfax County FCU, NextMark has been serving Fairfax County since 1958. With its recent community expansion into six additional Virginia counties, as well as five cities, NextMark changed its name with the launch of its redesigned website to be more inclusive to those residing in its new footprint. From … Continue reading →
Equity is Empathy: Why Credit Unions Need a Multicultural Marketing Strategy
Why is it important for a credit union to adopt a multicultural marketing strategy? Perhaps more importantly, what does that even mean? Edgar Hernandez, Senior Multicultural Strategy Manager at CUNA Mutual Group, is well equipped to answer these questions. He joins the podcast to talk about what credit unions are doing well when it comes to multicultural marketing; how to … Continue reading →
Site Study: OE Federal Credit Union Stands Out By Zeroing In
Our site studies identify the key attributes that help a bank or credit union website rise above the rest. Our site studies do not focus on PixelSpoke client websites, but rather bank and credit union websites that our clients admire. Do you have a recommendation for a future site study candidate? Let us know at [email protected] Is more always better? As … Continue reading →
Technology & Anxiety: When Automation Isn’t a Good Thing
This piece, written by our CEO Cameron Madill, was originally published in the Credit Union Times. When was the last time you felt anxious? You know the feeling: stomach churning, unable to focus, and pursued by a nebulous but frightening vision of the future. Okay, now that you’ve latched onto that feeling, let’s ask a second question: would you ever want … Continue reading →
Open Your Eyes: Three Myths that Hold Credit Unions Back
It it time for us to open our eyes to a credit union? Turns out, our eyes may already be open, but we’re not seeing the full picture. Teresa Freeborn, CEO and President of Xceed Financial Credit Union and a Board Member of the Credit Union National Association (CUNA), joins us to talk about CUNA’s Open Your Eyes campaign, including … Continue reading →
Site Study: Bank Australia Is Doing Banking Differently Down Under
Our site studies identify the key attributes that help a bank or credit union website rise above the rest. Our site studies do not focus on PixelSpoke client websites, but rather bank and credit union websites that our clients admire. Do you have a recommendation for a future site study candidate? Let us know at [email protected] For this month’s PixelSpoke Site … Continue reading →
It Launched! Check Out Baton Rouge Telco FCU’s Shiny New Website
We are thrilled to announce the launch of Baton Rouge Telco’s new website! With 29,000 members, Baton Rouge Telco has served the people and communities of Southeast Louisiana for more than 80 years. PixelSpoke is a Portland-based marketing agency that specializes in website redesigns for credit unions. From the outset of the project, PixelSpoke identified three primary goals: 1) to … Continue reading →
Race to the Top: What “Values-Based Banking” Actually Means
“Values-based banking” is becoming a popular concept, but what does it actually mean? Simeon Chapin, Community Impact Officer at Vermont State Employees Credit Union (VSECU), joins our Remarkable Credit Union Podcast to explain. VSECU is a member of the Global Alliance for Banking on Values (GABV), a network of banking leaders from around the world committed to advancing positive change in … Continue reading →
6 Ways for Marketers to Leverage the Credit Union Operating Principles
This piece, written by our CEO Cameron Madill, was originally published in the Credit Union Times. Pop quiz: What are the Credit Union International Operating Principles? Hopefully you can name them, but chances are, many of your employees and members can’t. Having visited my fair share of credit union websites, I’ve found that they tend to focus disproportionately on the ways … Continue reading →
Meet our New Project Manager
We’re thrilled to welcome Jessie Bond to the PixelSpoke team as our new Project Manager! Jessie is a business and marketing strategist, data enthusiast, and problem solver who has more than seven years of experience leading digital and community engagement marketing initiatives for nonprofits, small businesses, and large public agencies. Here’s more from Jessie: What about your new job makes … Continue reading →