PixelSpoke Perspectives

People shaking hands

The Relevant Credit Union: How to Define Your Target Market

Cameron Madill talks to Ben Stangland and Charlotte Boutz-Connell of Weber Marketing about how credit unions can define their target markets to stay relevant, competitive, and differentiated after a century of mergers and growth. Tune in to learn why it’s important to know who to say “no” to, how to discover life events that cause members to be open to … Continue reading

little girl putting coin into Piggy Bank

The Activist Credit Union: How Can You Engage With the World?

In this episode, Cameron joins Steve Pagenstecher and Mary Vasquez of Point West Credit Union to chat about their top takeaways from the Federation CDCU Conference in September 2017. From the credit union mission to Child Savings Accounts to new perspectives on lending, you’re sure to hear something that will get you excited about the future of credit unions!

Wind turbine in a field

The Themed Credit Union: The Launch of the Clean Energy Credit Union

In this episode we discuss the 3-year journey from concept to launch of the Clean Energy Credit Union, a credit union entirely focused on clean energy loans. Blake Jones, the founding board chair, discusses their innovative strategy for growth despite being unable to raise capital, their unique partnership with a national non-profit, and how they are focusing on consumer passions … Continue reading

CU 2.0

The Reinvented Credit Union: How to Thrive in the 21st Century

Kirk Drake, author of the new book CU 2.0: A Guide for Credit Unions Competing in the Digital Age, joins Cameron on the podcast to talk about what assumptions credit unions need to leave behind, what members are really looking for, and why “failure” is a key part of success in the digital world.    Cameron’s Key Takeaways Start small. You … Continue reading

UN logo on blue background

The Purpose-Driven Credit Union: An Interview with Kimberly Kosmenko

Change management expert Kimberly Kosmenko joins us to talk about what it means to be a purpose-driven organization, her work with the United Nations Credit Union, and her process for integrating purpose into what an organization does as it makes the journey from intention to action.   Cameron’s Key Takeaways  For organizations to be truly “purpose driven,” they should look … Continue reading

Two arrows, one in a straight line, the other all circled up

How Credit Union Members Become Disloyal — And What To Do About It

Customer loyalty expert Lara Ponomareff joins us to talk about how you can measure effort and why it is the biggest source of disloyalty in your credit union today, even greater than Net Promoter Score. Lara offers practical tips to make it easier for your members to do business with you, how to connect innovation and effort, and what Disney … Continue reading

Tree in the forest

The Business Case for Sustainability at Credit Unions

Kevin Wilhelm, renowned sustainability expert and author of 3 books on the topic, joins us to talk about why sustainability makes sense for the bottom line, how it relates to the 7 Cooperative Principles, how to begin your sustainability journey (hint: it’s not fire, ready, aim), and why you need to listen to your members to get the best results. … Continue reading

Ruby Receptionists

Frugal Delight: How To Create Loyalty Through Simple Interactions

Katharine Nester is the Chief Product & Technology Officer at Ruby Receptionists, one of the 10 most admired companies in Oregon. She joined the podcast to talk about how businesses can turn simple transactions — digital and in person — into moments of magic that delight their customers, build loyalty, and increase profitability. Cameron’s Key Takeaways Delight is about anticipating … Continue reading

A photo of cheerful family sitting on sofa at brightly lit home. Happy parents are playing with son in living room. They are in casuals.

Mortgages for the People

Jack Baker, director of the mortgage center at the CDCU, joins us to talk about the opportunity to do well by doing good when you provide mortgages to the over 11 million undocumented immigrants in the U.S. He shares how you can eliminate the risk to your credit union while providing great rates, the impact the new administration’s actions will … Continue reading

Jim Morrell

Living the Cooperative Principles

Jim Morrell, CEO of Peninsula Credit Union in Washington State, talks about what he learned by being a Division 1 basketball referee, how he drives innovation at his credit union, and how working with a credit union in Zimbabwe informed his business and impact strategy. Cameron’s Key Takeaways Listen, serve, educate, and care. Always. Three of the cooperative principles deal … Continue reading