The Remarkable Credit Union

Website Makeover: Los Alamos National Bank

We are proud to showcase our latest website makeover, a website redesign for Los Alamos National Bank (LANB). LANB is an independent, local bank with roots that date back over 55 years. Here are few ways we helped them better tell their story and showcase their products.   Homepage The old homepage did little to differentiate LANB or bring it to … Continue reading

jill castilla

How to Turn Around a Struggling Community Bank: Jill Castilla, CEO of Citizens Bank of Edmond

Jill Castilla, the 2017 ABA Community Banker of the Year, joins us to talk about how she turned around a struggling bank through creating goodness in her community, how to implement innovative social media practices, why your ego is not your amigo, and how she is positioning her institution to be relevant for its next 110 years. Top 5 Takeaways: … Continue reading

Umpqua Bank's home page

Site Study: Umpqua Bank

When we ask our clients which financial websites they look to as inspiration for their own, Umpqua Bank’s website is one of the most commonly cited. We’re fans of the site too, so we’re taking a look at what makes it so popular and what could be done even better — and providing you with actionable steps to make Umpqua-inspired … Continue reading

Young curly-haired smiling woman withdraws money from an ATM in the city

In Members’ Minds: What We Can Learn from Observing Our Members

Cat Fitzgerald from Filene’s Digital Strategies group joins Cameron to discuss what she has learned from observing hundreds of tests of credit union members trying to sign up for products. Here’s a hint: like any good relationship, it should have the right amount of give and take.     Transcript:   Cameron – Hello and welcome to another episode of … Continue reading

Pendulum

The Pendulum: Democracy and Profits in Credit Unions

Lois Kitsch, National Program Director at the National Credit Union Foundation, joins us for a spirited conversation about the role of the 7 Cooperative Principles in credit unions today, how democracy and capitalism can overlap, and how to make your WHY your strategic differentiator.

People shaking hands

The Relevant Credit Union: How to Define Your Target Market

Cameron Madill talks to Ben Stangland and Charlotte Boutz-Connell of Weber Marketing about how credit unions can define their target markets to stay relevant, competitive, and differentiated after a century of mergers and growth. Tune in to learn why it’s important to know who to say “no” to, how to discover life events that cause members to be open to … Continue reading

little girl putting coin into Piggy Bank

The Activist Credit Union: How Can You Engage With the World?

In this episode, Cameron joins Steve Pagenstecher and Mary Vasquez of Point West Credit Union to chat about their top takeaways from the Federation CDCU Conference in September 2017. From the credit union mission to Child Savings Accounts to new perspectives on lending, you’re sure to hear something that will get you excited about the future of credit unions!

Wind turbine in a field

The Themed Credit Union: The Launch of the Clean Energy Credit Union

In this episode we discuss the 3-year journey from concept to launch of the Clean Energy Credit Union, a credit union entirely focused on clean energy loans. Blake Jones, the founding board chair, discusses their innovative strategy for growth despite being unable to raise capital, their unique partnership with a national non-profit, and how they are focusing on consumer passions … Continue reading

CU 2.0

The Reinvented Credit Union: How to Thrive in the 21st Century

Kirk Drake, author of the new book CU 2.0: A Guide for Credit Unions Competing in the Digital Age, joins Cameron on the podcast to talk about what assumptions credit unions need to leave behind, what members are really looking for, and why “failure” is a key part of success in the digital world.    Cameron’s Key Takeaways Start small. You … Continue reading

UN logo on blue background

The Purpose-Driven Credit Union: An Interview with Kimberly Kosmenko

Change management expert Kimberly Kosmenko joins us to talk about what it means to be a purpose-driven organization, her work with the United Nations Credit Union, and her process for integrating purpose into what an organization does as it makes the journey from intention to action.   Cameron’s Key Takeaways  For organizations to be truly “purpose driven,” they should look … Continue reading