This article was originally published in CU Insight. If you’re like most credit unions, your marketing has been all about triage over the past, chaotic, few weeks. You’ve doubled down on digital tools, told your members about closed branch lobbies and newRead more Your Members are Still Focused on COVID-19 – Your Marketing Needs to Be, Too
“I cried all day.” “That’s what Krystal Phelps of Owasso, OK told The New York Times after she logged into the IRS website to check on the status of her family’s stimulus funds and found that they had already been claimed byRead more Is Consumer Data Privacy the New ADA? What CCPA Means for Your Credit Union
In today’s “new normal,” what should credit unions be doing differently? Gigi Hyland, Executive Director of the National Credit Union Foundation, joins us to share stories about putting empathy into action, explain how new member habits are changing the credit union businessRead more Empathy in Action: Shifting the Center of the Credit Union Business Model
First, there are the reactive tasks to attend to, some of which may feel like reverse fire drills, like updating your COVID-19 resource page and your location pages with any new information about opening branches or expanding hours. You’ll probably want toRead more FAQ: Amidst So Much Talk of Reopening, Where Should We Be Focusing our Messaging?
Innovation is often born out of crisis. After all, when everything is running smoothly, there isn’t much need to think differently. But are credit unions only reacting to the crisis at hand, or are they taking the opportunity to step back andRead more Think Big and Dream Bigger: Innovation in the Midst of Crisis
One of our clients, who recently linked a survey from their alert bar to better understand their members’ current financial needs, reported that the survey received over 8,000 responses! The stunning response certainly speaks to members’ heightened financial anxieties and a need toRead more FAQ: How Can We Show our Members that We’re Listening and Responding to Their Needs?
There is definitely an appetite for financial guidance right now, and credit unions who have long struggled with a lackluster ROI on financial education may now see their efforts yield more meaningful results. Clients who are posting relevant educational content have seenRead more FAQ: How Can I Ramp up our Online Financial Education Efforts in a Meaningful and Effective Way?
Based on what we see when looking at client analytics, visitors using insite search typically account for less than one percent of total visitors. This is a good thing, as high insite search usage could indicate broader problems with your website navigationRead more FAQ: How Can I Improve Insite Search on Our Website so that Members See Relevant Results?
In the coming months, as we shift from crisis mode to our “new normal,” companies will no doubt be hungry to start selling again. But what about our appetite as consumers? Becky Smith, Chief Strategy & Marketing Officer of SECU Credit Union,Read more Doing The Right Thing: The New Competitive Advantage for Credit Unions
We are starting to delve into COVID-19 related website analytics for our clients, and are seeing some notable patterns emerge. Some websites, particularly those offering Paycheck Protection Program loan applications, have seen a dramatic increase in traffic volume. Others have mostly seenRead more FAQ: How Has COVID-19 Impacted Traffic and User Behavior on our Website?