The Remarkable Credit Union
Site Study: Alliant Credit Union
With over 80 years of history, 450,000 members, and more than $11 billion in assets, Alliant Credit Union is not only the largest credit union in Illinois, but one of the largest in the nation. Perhaps, then, it comes as no surprise that Alliant’s website looks pretty and offers a streamlined user experience. In an industry where differentiation can prove … Continue reading →
How Credit Unions are Like Farmers Markets: Ty Robbins of People’s Trust FCU
Ever paid a premium for those small, juicy farmers market strawberries, rather than the giant, pale strawberries you typically find in the grocery store? According to Ty Robbins, CIO of People’s Trust FCU, credit unions offer the financial equivalent of farmers market strawberries, with one crucial difference. He joins our podcast to share his passion for using cooperative principles and … Continue reading →
Site Study: Mountain America Credit Union
Mountain America Credit Union opened its doors in the 1930s with a simple goal: to guide members toward financial success. Today, they do this through a combination of affordable products, friendly service, community involvement, financial education, and an impressive suite of digital tools and resources. Here, we review www.macu.com to highlight what Mountain America is doing well, and how you can … Continue reading →
Website Makeover: Strata Credit Union
We are excited to celebrate the launch of Strata Credit Union’s new and improved website! Formerly Kern Federal Credit Union, Strata was looking for more than a name change. The team felt that their former website didn’t speak to Strata’s evolving target market in Kern County, CA, nor did it offer a seamless or particularly memorable online experience. Here are … Continue reading →
Wellness of Mind, Body, and Wallet: Allegacy FCU’s Transformational Wellness Program
Integrated healthcare is becoming a worldwide trend, and Allegacy FCU is taking it to the next level. Ashley Kohlrus, COO of Allegacy FCU, and Karen Sigmon-Smith, Managing Director of WellQ, join us to talk about their audacious plan to transform community health outcomes through an integrated membership model for health and financial wellness, along with the lessons learned along the … Continue reading →
Site Study: PenFed Credit Union
Established in 1935, Pentagon Federal Credit Union, or PenFed, is one of America’s steadiest and strongest financial institutions, even beyond the category of credit unions. With more than 1.7 million members, in all 50 states and several US territories, and over $24 billion in assets, PenFed is committed to helping their members ‘do better’ through their shared beliefs in both … Continue reading →
6 Questions Credit Unions Should Ask When Selecting a Cause Marketing Partner
This piece was originally published in CUInsight on Feb 12, 2019. Credit unions have long been known for their history of community service, which typically involves donating money or employee time to a local charity. But cause marketing is different — it’s a two-way street. Charities are not passive beneficiaries of your generosity, and they expect more from your partnership … Continue reading →
Site Study: Bank of America
As one of the largest banks in the world, Bank of America has the benefit of a big marketing budget and all the digital bells and whistles that come with it. But its size also presents some unique challenges. Here’s our breakdown of some things their site does well and some things it can improve: Highlights Clear, modern design … Continue reading →
Bringing Humanity to Product: The Grovemade Story
Ken Tomita, co-founder and CEO of Grovemade, joins the podcast to talk about how his company brings humanity to product by understanding its customers on a personal level; how it leverages the four levels of customer engagement; and how financial institutions can expand beyond the commodity market. Key Insights and Takeaways Never take your assumptions about who your customers … Continue reading →
6 Simple Local SEO Tactics Financial Marketers Can Use Today
We wrote this piece for The Financial Brand, which features some great examples from our clients, including Trailhead Credit Union. Large financial institutions have the advantage when it comes to SEO. But the confined geographic reach of community banks and credit unions can work to their advantage. Even if you only have limited time and budget to invest in an … Continue reading →