Most credit unions have a set of brand guidelines that include dos and don’ts for their color palettes, logos, images, graphics, and copy. But do guidelines like these truly capture the essence of your brand? Allison Netzer, Chief Marketing & Strategy Officer…Read more Does Your Credit Union Think Like a Brand?
Like every credit union marketer, you’re likely on the hunt for better ways to use your data. You’re sitting on a metaphorical mountain of it, and there’s plenty of evidence to suggest the benefits of using it well. But if you’re facing…Read more Is Your Data Telling You to Make More Bad Loans?
We often associate “innovation” with paradigm-shifting breakthroughs that disrupt entire industries. But most of the time, innovation is incremental. Or as Ben Maxim, VP of Digital Strategy & Innovation at MSUFCU, puts it, innovation consists of changes made “day by day, making…Read more Five Principles for Creating a Culture of Innovation
Are we happy? I’m guessing that question has confounded humans from the first moment we were able to catch our breath and ask that question. For the last decade, we’ve had a semi-definitive answer, courtesy of the United Nations’ annual World Happiness Report (WHR)….Read more Can Credit Unions Make us Happier?
What do credit union marketers have to do with employee retention and engagement? A lot, according to Teshia Davis, VP of People at SECU. Teshia joins our Remarkable Credit Union podcast to talk about how SECU has navigated the Great Resignation by…Read more Appreciate, Advocate, and Align: Lessons from The Great Resignation
Last year, credit union members needed more help than ever. Whether they needed help navigating online banking, making a loan payment, accessing a stimulus check, or applying for a PPP Loan, members were overwhelming call centers and online contact forms in search…Read more People Over Products: Lessons on Creating an Exceptional Member Experience
This article first appeared in CU Insight. What pops into your head when you hear the word “innovation?” Did your answer include the words “fintech” or “digital?” Hey, no surprise. We’ve seen amazing innovation in these areas, especially over this past year…Read more Why Everyone at Your Credit Union Should be Thinking About Product Innovation
It’s safe to say that almost nothing this year has gone according to plan. That’s not to mention that the days are getting shorter, and we’re all confronting the reality of winter in the thick of a pandemic. So, how are you…Read more Are Your Coworkers OK? How to Build Team Trust and Cohesion While Working from Home
Ken Tomita, co-founder and CEO of Grovemade, joins the podcast to talk about how his company brings humanity to product by understanding its customers on a personal level; how it leverages the four levels of customer engagement; and how financial institutions can…Read more Bringing Humanity to Product: The Grovemade Story