At PixelSpoke, we believe that a website is at the center of an organization’s marketing ecosystem. It is the most tangible expression of your organization’s core beliefs. It is the hub around which your social media, email marketing, advertising, direct mail and in-person outreach efforts revolve. That’s why your website should be crafted to unite your marketing strategies, while providing a cohesive brand experience for your audience.
The PixelSpoke approach to redesigning websites begins by identifying project goals and creating a plan to meet them. Following a thorough analysis of your organization’s strengths, vulnerabilities and opportunities, we get to know your target audience and find the “magic” in your product or service that connects you to them.
The process from design to development to deployment results in a revived website that speaks to your organization’s audience and tells your story better than ever.
We start by analyzing your organization, ideal audience, competitors, and marketing objectives. Our deliverables may include a traffic analysis for the current site, a comparable websites analysis, customer interviews, and customer personas.
We next create a comprehensive plan for achieving your project goals. Our deliverables may include defining key differentiators, a site map and wireframes, content and messaging strategy, and outlining your search engine strategy.
We collaborate with you to create a visually compelling design that brings your brand to life online and engages your audience. Our process typically includes creating design directions, initial mockups, and final designs. Each step is paired with the rationale behind how the work connects your goals with those of your audience.
The Develop phase integrates the design and content to create your finished site and present a consistent online experience for your audience. We train you on how to use your content management system and empower you to control the content on your site.
We thoroughly test your new site for user experience, technical issues, design consistency and copy errors, and then launch it onto the World Wide Web. All of our work is covered by warranty for 30 days from launch.