More Human: Building a Team of LeadersTerry St. Marie
To Inform & DelightFilm by Milton Glaser
The Top of the Diamond: How to Generate Lots of Great Ideas in MarketingRenee Cameron
Why use a contact form instead of sharing an email address? PixelSpoke often recommends the use of a contact form on a website to get prospects and customers to send you email rather than posting an email address online. Benefits of a contact form: Ease of use when a customer is ready to contact you No need to open an … Continue reading
Studies have shown that a typical small child laughs four hundred times a day. The average adult? Seventeen. If we can find a way to use humor appropriately in our marketing efforts, we can reap big dividends, bringing some cheer into our customers otherwise stressful and harried days. Here are five excellent examples of companies that used humor in their … Continue reading
The holiday season is upon us, and it has us thinking about parties. What does throwing a party have to do with marketing? Well, a lot actually. Lessons from Dracula I’ll start with a story about one of the most popular civic events in the entire country. Most people hate participating in get-out-the-vote efforts, because you knock on a lot … Continue reading
OXO is a company that is beloved throughout the world for making kitchenware that is a delight to use. They do for kitchens what Apple did for smart phones. They build products that people love through a simple concept called designing for extremes. To see how their products differ from standard kitchenware, take a look at these two potato peelers: … Continue reading
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