Finding and Hitting the Marketing Bullseye for Credit Unions – Podcast

Ron Shevlin, a leading research expert in credit unions and banks, shares his theory of how credit unions can find and execute on a marketing bullseye. He also discusses what trust really means for a credit union, what you can learn from marriage counselors to become stickier with your members, and how the whole industry will need to transform to … Continue reading

The Future of Mobile Banking for Credit Unions – Podcast

Brett Wooden, CEO of Wooden Consulting, joins us to share insights about the future of mobile in the financial industry. Brett discusses what credit unions can learn from Facebook, how a bank in Russia is trying savings rates to how many steps its customers walk each day, opportunities for building mobile apps beyond just mobile banking, and the 4 keys … Continue reading

Cannabis & Credit Unions: Duffel Bags Full of Cash – Podcast

The Remarkable Credit Union Podcast debuts with Adam Stites, CEO of Mirth Provisions, discussing the rapidly changing world of legal cannabis in Washington State today. He explains the challenges the industry faces in getting financial services, the rigorous legal requirements to owning and investing in cannabis companies and how you can access that information, and what the new cannabis customer looks like … Continue reading

Why Credit Unions should ❤ B Corporations

Right now I’m seeing intersections between my passions for B Corporations and credit unions every day, and so I decided it was time to share. Last year I wrote about Why PixelSpoke became a B Corporation, but I have since realized that I failed to talk about the connection between our biggest client group (credit unions) and B Corporations themselves. A quick primer: B Corporations … Continue reading

3 Ways You Can Start Text Marketing (Emoticons Optional)

R U txting yet? Dude, why not? Texting isn’t just for teens anymore. Though young people still send a staggering amount of texts – 3,500 per month on average – 81 percent of all Americans who own a cell phone use it to send or receive texts. Meanwhile, only 52% use their cell phones to send or receive emails. When … Continue reading

The Credit Union Website Launch Checklist

You’re ready to launch your credit union’s new website—congratulations! Before going live, be sure to review details that are simple to overlook to ensure the site looks great, meets visitor needs and is engaging. The following checklist items are not always included in standard lists, but are vital to the site succeeding in the financial industry. The Checklist: Check, Check … Continue reading

Don’t think your bank or credit union can be funny? Think again!

What was the last thing that made you laugh out loud? We remember what makes us laugh or smile. We often recount (somewhat less funny) versions of laughter-inducing events to our family, friends, and coworkers. It’s no wonder, then, that Super Bowl advertisers trip over one another in an attempt to make their 100+ million viewers laugh. Budweiser has it … Continue reading

The Princess Buttercup Guide to Creative Services RFPs

Remember the scene from The Princess Bride after Westley has rescued the Princess Buttercup from the lightning sand? It goes like this… Buttercup: “We’ll never succeed. We may as well die here.” Westley: “No, no. We have already succeeded. I mean, what are the three terrors of the Fire Swamp? One, the flame spurt – no problem. There’s a popping … Continue reading