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3 Ways You Can Start Text Marketing (Emoticons Optional)

R U txting yet? Dude, why not? Texting isn’t just for teens anymore. Though young people still send a staggering amount of texts – 3,500 per month on average – 81 percent of all Americans who own a cell phone use it to send or receive texts. Meanwhile, only 52% use their cell phones to send or receive emails. When … Continue reading

The Credit Union Website Launch Checklist

You’re ready to launch your credit union’s new website—congratulations! Before going live, be sure to review details that are simple to overlook to ensure the site looks great, meets visitor needs and is engaging. The following checklist items are not always included in standard lists, but are vital to the site succeeding in the financial industry. The Checklist: Check, Check … Continue reading

Don’t think your bank or credit union can be funny? Think again!

What was the last thing that made you laugh out loud? We remember what makes us laugh or smile. We often recount (somewhat less funny) versions of laughter-inducing events to our family, friends, and coworkers. It’s no wonder, then, that Super Bowl advertisers trip over one another in an attempt to make their 100+ million viewers laugh. Budweiser has it … Continue reading

The Princess Buttercup Guide to Creative Services RFPs

Remember the scene from The Princess Bride after Westley has rescued the Princess Buttercup from the lightning sand? It goes like this… Buttercup: “We’ll never succeed. We may as well die here.” Westley: “No, no. We have already succeeded. I mean, what are the three terrors of the Fire Swamp? One, the flame spurt – no problem. There’s a popping … Continue reading

Why we became a B Corp (and why you should too)

Have you heard of B Corps? It’s a new movement in business that has the audacious goal to redefine success in business. While young, this movement has had a tremendous reach already and includes over 1,000 companies, including well-known companies like Ben & Jerry’s, Patagonia, and Portland’s own New Seasons. This movement is designed to address a fundamental flaw in our capitalist system. This … Continue reading

What you need to know about Google Analytics Universal

What is Google Analytics? Google Analytics is a tool provided by Google, to track activity on a website. This includes detailed information about  website traffic and the sources (search engines, links from other websites, social media, direct search and so on) of this traffic. It is essentially a popularity meter. With the right use of Google Analytics and improvements to … Continue reading

The Digital Easter Egg

Did you ever do an Easter egg hunt as a child?I did. I loved the thrill of running around and trying to find bright, decorated eggs in clever hiding locations by outsmarting the other kids. I always made sure to end the hunt with a bigger stash than anyone else…I’m competitive like that.Let’s see how this plays out in the new, … Continue reading

Multi-screen Online Dating

Have you ever tried online dating? I’m only mildly embarrassed to say I have. It’s a weird, weird, weird world that can teach us a lot about our customers in the new multi-screen world.In this world, people try to find someone they want to go on a date with based purely on online information. Unfortunately, the sources of information are … Continue reading