Blog

Why we became a B Corp (and why you should too)

Have you heard of B Corps? It’s a new movement in business that has the audacious goal to redefine success in business. While young, this movement has had a tremendous reach already and includes over 1,000 companies, including well-known companies like Ben & Jerry’s, Patagonia, and Portland’s own New Seasons. This movement is designed to address a fundamental flaw in our capitalist system. This … Continue reading

What you need to know about Google Analytics Universal

What is Google Analytics? Google Analytics is a tool provided by Google, to track activity on a website. This includes detailed information about  website traffic and the sources (search engines, links from other websites, social media, direct search and so on) of this traffic. It is essentially a popularity meter. With the right use of Google Analytics and improvements to … Continue reading

The Digital Easter Egg

Did you ever do an Easter egg hunt as a child?I did. I loved the thrill of running around and trying to find bright, decorated eggs in clever hiding locations by outsmarting the other kids. I always made sure to end the hunt with a bigger stash than anyone else…I’m competitive like that.Let’s see how this plays out in the new, … Continue reading

Multi-screen Online Dating

Have you ever tried online dating? I’m only mildly embarrassed to say I have. It’s a weird, weird, weird world that can teach us a lot about our customers in the new multi-screen world.In this world, people try to find someone they want to go on a date with based purely on online information. Unfortunately, the sources of information are … Continue reading

The 3 Habits of Highly Ineffective Marketers

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” The famous philosopher Aristotle wrote this over 2,300 years ago. What he forgot to add was this: “…and mediocrity, then, is also a habit. Even worse than eating fast food!” He probably wouldn’t have added the part about fast food, since McDonalds hadn’t yet arrived … Continue reading

The Many-screened Hydra

In the second of the mighty Heracles’s legendary twelve labors, he confronted the Hydra. The Hydra was a terrifying creature with many heads, poisonous breath, blood so virulent that even its tracks were deadly, and for each head that was cut off, two more would grow in its place. In an epic struggle, he killed this awful creature through a … Continue reading

Easy Animation for Emails

Every so often we realize that an old technology can be effective in a new setting. In our last digital insight we looked at email-to-text, and this time we’ll look at how one of the worst design features of the early web has become a truly compelling tool for engaging emails and content marketing. I’m speaking about animated GIFs. Remember seeing images … Continue reading