Don’t think your bank or credit union can be funny? Think again!

What was the last thing that made you laugh out loud? We remember what makes us laugh or smile. We often recount (somewhat less funny) versions of laughter-inducing events to our family, friends, and coworkers. It’s no wonder, then, that Super Bowl advertisers trip over one another in an attempt to make their 100+ million viewers laugh. Budweiser has it … Continue reading

The Princess Buttercup Guide to Creative Services RFPs

Remember the scene from The Princess Bride after Westley has rescued the Princess Buttercup from the lightning sand? It goes like this… Buttercup: “We’ll never succeed. We may as well die here.” Westley: “No, no. We have already succeeded. I mean, what are the three terrors of the Fire Swamp? One, the flame spurt – no problem. There’s a popping … Continue reading

Why we became a B Corp (and why you should too)

Have you heard of B Corps? It’s a new movement in business that has the audacious goal to redefine success in business. While young, this movement has had a tremendous reach already and includes over 1,000 companies, including well-known companies like Ben & Jerry’s, Patagonia, and Portland’s own New Seasons. This movement is designed to address a fundamental flaw in our capitalist system. This … Continue reading

What you need to know about Google Analytics Universal

What is Google Analytics? Google Analytics is a tool provided by Google, to track activity on a website. This includes detailed information about  website traffic and the sources (search engines, links from other websites, social media, direct search and so on) of this traffic. It is essentially a popularity meter. With the right use of Google Analytics and improvements to … Continue reading

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