The 3 Principles of Effective Marketing

“What’s the difference between successful and unsuccessful people?” I had a business coach ask me that question a few years ago. And I was stumped. I waited for a minute, and then he finished his thought: “Successful people start their days by working on the thing they least want to do. Unsuccessful people do the opposite.” Now I got it. He … Continue reading

The 3 Habits of Highly Ineffective Marketers

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” The famous philosopher Aristotle wrote this over 2,300 years ago. What he forgot to add was this: “…and mediocrity, then, is also a habit. Even worse than eating fast food!” He probably wouldn’t have added the part about fast food, since McDonalds hadn’t yet arrived … Continue reading

The Many-screened Hydra

In the second of the mighty Heracles’s legendary twelve labors, he confronted the Hydra. The Hydra was a terrifying creature with many heads, poisonous breath, blood so virulent that even its tracks were deadly, and for each head that was cut off, two more would grow in its place. In an epic struggle, he killed this awful creature through a … Continue reading

Responsive Design Case Study: Online Job Application

Back in the good old days of 2010 when our client Prosum had us first build their online job search tool, there was no such thing as a tablet, and smartphones were so slow that people did the majority of their online job hunting from a desktop computer instead. A lot has changed in only four years, and we have seen … Continue reading

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