PixelSpoke Acquires Financial Brand Strategy Agency CBC


Financial Brand Strategy consultants Creative Brand Communications (CBC) has been acquired by the digital marketing agency, PixelSpoke. The new team has deep industry expertise in financial services branding and marketing, with complete in-house web development and digital marketing technology capabilities.

To celebrate the merger, PixelSpoke has published a new white paper on digital branding for financial services companies: Digital First: How Community Financial Institutions Can Win in the Digital Age.

“We believe there is so much opportunity for financial services companies to improve their digital brand experiences,” says Cameron Madill, Founder and CEO of PixelSpoke.  “Teaming up with CBC’s deep vertical expertise in financial services brand development greatly enhances PixelSpoke’s ability to have a huge impact on financial services clients businesses.”

“The implementation of financial brand strategies in today’s financial services world requires a great deal of digital brand savvy,” says Jeff Stephens, Founder and CEO of Creative Brand Communications.  “We are excited to now offer the full capabilities of expert web developers and digital marketers to our financial services clients.”

In addition to over a decade of experience creating compelling online experiences that persuade visitors to take action, PixelSpoke has also led the State of the Business Owner study for the last three years. This award-winning research project to understand success factors in small and midsize businesses, and PixelSpoke uses this expertise to help financial institutions to attract, service, and retain business clients.

The combined agency will be led by Cameron Madill, while Jeff Stephens will be available as a senior consultant to PixelSpoke’s financial services clients.  The collective team has over 13 years of experience focused intensely on the unique branding opportunities and challenges experienced by financial services companies large and small, for-profit and non-profit.  They have worked with over 40 financial services companies across North America and beyond, focusing on community banks and credit unions ranging from $50 million to $10 billion in assets, including Umpqua Bank, Trailhead Credit Union, the Victoria Mutual Building Society of Jamaica, Prosperity One Credit Union in Ontario, First United Bank and Trust in Maryland, and dozens more. In recent years, the agencies have worked with several community development financial institutions (CDFIs), including Clearinghouse CDFI, Florida Community Loan Fund, and Craft3.

Get in Touch to discuss how our combined team can help your bank or credit union thrive in the digital age.