Six words no business ever wants to hear. What follows is your site being unavailable as Google and others block access, angry visitors who have been infected with malware, and lost business opportunities. I remember when we first started developing on WordPress it was not a well-known tool — like Apple products ten years ago. Just like Apple products, WordPress … Continue reading
Spoken
Our Digital Marketing Blog
The Zero Moment of Truth
Back in 2005, The Wall Street Journal ran a front page article on the First Moment of Truth (FMOT), about how the first seven seconds after a shopper found a product on the shelf were critical to their buying decision. Proctor & Gamble thought this concept was so important that they reorganized their marketing around a buyer’s journey that looked … Continue reading
Selling with Stories
In his recent book, The Storytelling Animal, Jonathan Gottschall describes how stories are at the heart of what makes us human. It is all too easy to focus on the specific features and benefits of our product or service and forget how to connect that with our prospect’s emotions. People buy on emotions and they rationalize their decision with logic … Continue reading
The Content Avalanche
Back in 2010, the CEO of Google said that we create as much information in two days as we did from the dawn of civilization up until 2003. Think about that for a minute. Every…two…days. A few more content statistics: Each day, over 1 million new blog posts are created on WordPress Every minute, over 72 hours of new video … Continue reading
Zero-Time Selling (and Marketing)
A recent study in the Harvard Business Review** found that companies take, on average, 42 hours to contact a web lead, and that 23% of companies did not respond at all. Furthermore, they found that leads that got a response in the first hour were seven times more likely to make contact with the decision maker. I’ve been shocked to … Continue reading
Our Digital Marketing Blog
The Zero Moment of Truth
Back in 2005, The Wall Street Journal ran a front page article on the First Moment of Truth (FMOT), about how the first seven seconds after a shopper found a product on the shelf were critical to their buying decision. Proctor & Gamble thought this concept was so important that they reorganized their marketing around a buyer’s journey that looked … Continue reading
Selling with Stories
In his recent book, The Storytelling Animal, Jonathan Gottschall describes how stories are at the heart of what makes us human. It is all too easy to focus on the specific features and benefits of our product or service and forget how to connect that with our prospect’s emotions. People buy on emotions and they rationalize their decision with logic … Continue reading
The Content Avalanche
Back in 2010, the CEO of Google said that we create as much information in two days as we did from the dawn of civilization up until 2003. Think about that for a minute. Every…two…days. A few more content statistics: Each day, over 1 million new blog posts are created on WordPress Every minute, over 72 hours of new video … Continue reading
Zero-Time Selling (and Marketing)
A recent study in the Harvard Business Review** found that companies take, on average, 42 hours to contact a web lead, and that 23% of companies did not respond at all. Furthermore, they found that leads that got a response in the first hour were seven times more likely to make contact with the decision maker. I’ve been shocked to … Continue reading
